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Diversifying Your Product Line

Lesson 29 of 32

How to Build a Cohesive Line


Diversifying Your Product Line

Lesson 29 of 32

How to Build a Cohesive Line


Lesson Info

How to Build a Cohesive Line

So already last one of the session, so we're going to talk about growing and managing your line. So over the past three sessions, we've talked a lot and lots of different areas we focused on concept and inspiration we've been looking at planning your product building collection plans time in action started off today's session with manufacturing raw materials communication now we're going to try and bring it all together, try and combine it uh have a kind of a few recaps really of what we've looked at on understand how to run two things parallel to potentially different products all products in the same group but just running them inside the different timelines, so I'm going to take each of those on dh finish up the session so how to build a cohesive line that's kind of often easier said than done because that's, why kind of wall or here really trying to figure that out? So after the kind of conversations we've had over the past two sessions who talked a lot about the red thread running...

through a line whether it's color or fabric or texture in some cases we talked about the concept and the vision statement which drives everything which pulls everything together, you probably taken a lot of notes I know some people in the chat room have probably got very sore wrists of the kind of frantic note taking that with time I was losing sleep a little bit last night, worrying about that this had been frantic, no that's true, it is true frantic note taking in the in the the audience here, so obviously because you have been engaged in in the workshop, you haven't physically been able to go in produce a new a new line, but I'm hoping that it started to kind of ignite some ideas about how tio really make something called he said, whether in your particular product it's the color or it's the fabric or it's the texture or maybe it's just it's the message that the product really gives over. So with these things it's it's kind of a question what what is the connector? Now you've had this kind of information you're thinking I need to really think about what the connector is in your particular product group what would it be? Maybe worn it maybe three and maybe just two of them they were going to go back to some of the images that we saw some of the products that we featured over the last two sessions and look again on dh think with a different perspective this time asato what the connecting feature is I know we we looked at the garden, these guys, for it was a reverse engineering, the concept we looked at leeds and also the price build as well, but but going back and thinking about the cohesiveness of the line, what I what I like about this is the case, then it is really is obvious really kind of striking the obvious to me because of the colors of the fabrics and also the prince so something just a simple as that can really draw a customer in and engage the customer on dh make them excited and potentially wanted by one or more products, which is ultimately what you're wanting to do yeah, engage them to buy more I've been to so many sites on on its ceo of the last kind a few weeks or so while I was planning this and I've got like fifteen things bookmarked for when christmas and holidays come alone it just it's it's great it's a one stop shop coming t these guys again it's the same thing colors materials this makes the line completely cohesive look at the dipping of the colors here and here it's a different shape this is a kind of more subtle necklace this is something a little bit bolder warning to use the beads again you've got the colors matching, so sometimes it doesn't have to be so complex sometimes it can be quite just a simple thing, something quite subtle which really kind of draws the collection together sharing concept in the color is another way of doing it we have a broader a collection of goods now from from these guys we looked at these guys in the first session, I believe when we were looking at the different pillows that they had in the different printing techniques. So this is these are some more products that they that they feature and I love thiss actually I don't like it I love it thank god it's an all out flat statement I love this because it's it's so simple it za simple fabric base but the depth of color and the use of thie print the different prints using it for for different elements this this is ah a pen holder, which is great very, very simple you got a dark base rather than a light base, but the print is the same the cool little cum bucket for for magazines or dog toys in my case, which I probably need a larger one on dh then you've got some pillows going on as well it's a great it's very simple he doesn't have to be complex if you're kind of sharing a message throughout your products. This is this is something which is kind of in the back of my mind I was looking for a pillow and came with a pillow a tribute in a basket not often you say those things, but I think in this case it's through so so just to kind of end and the first lesson of very, very quick lesson to start with, but this is we've been thinking a lot about what we've taken in over the past two sessions about how lines connect, I want to kind of understand, really, how do your products connect right now? What? What is the connecting feature be greater to his, um some some insight from the chat room, chris on this and as we kind of go go back tio the audience, I think it's we've talked a lot, and we've seen a lot of your product over the last couple of sessions as well, so, I mean, actually straightaway we kind of how do your products connect? Right now, the color really mean the design, right? They all the same to sign for one, and then they kind of go together in the fact that they're all bright with contrast, right? And you can come in to change as well. So so some of the potentially some of the fabrics on the exterior can also be used the laminate on the intentionally, yeah, potentially, yeah, which could be kind of a nice way of kind of engaging, and I've also thought about in terms of making, you know, branching out, either doing a different product with similar fabrics and colors to complement it yeah then also have an idea of making the same product in a totally different set of material interest, different purposes right? So you're you're basically you're taking the taking of fabric and color down down one direction and then you're taking there the actual shaping the design is a great way of doing it it's when I was thinking because when I was thinking over the last couple sessions on each of each of the products and how where I would see how you could how it would extend out and develop is definitely the way it was like taking the fabrics and using them in a different format to having that kind of link and also using the dark design as well definitely definitely yeah, thank you on I find it so unique that like to me you could do like as an outsider so many different things that still without shape it's like I've never seen anything like that, you know I'm just you could go in so many different color palettes but just that shape just above it I think it's awesome catherine you got some you got some ornaments and you hand what's what's your new direction ah additional product this year I'm probably going to be using two different color combinations and it was usually use illustrate that I can have the common thread of repeating these forms but they look but they have a completely different mood with the different color skeet because they're like the industrial on a warm and the pastels, and I'm going to working on different color combinations for christmas. Yeah, I mean, color. What color is that? Is the perfect link for that is now you can. You can go kind of crazy. You go, son, will you can kind of go completely abstract on it. It's a perfect kind of color connector. Definitely. Chris, what do we have from the chat room? Anything so far on this red scorpio says that material is the main connector also the design, and she says that all of her products have a liberal dose of her personality. Great, which really works for people. And bertha says all of our products are hand embroidered and use the same fabric to create that consistency. Ok, nice it's, a really nice mixture of color, fabric, personality, texture, all these things that we kind of covered. It doesn't have to be a set list or set structure. It has to work within your product and that's key.

Class Description

Once you’ve established your business with a single, successful product, imagining what else to sell can be daunting. You don’t want to end up with a disjointed collection of products, but you do want it to be fresh and exciting for existing customers. In Diversifying Your Product Line, you’ll learn the art and science of expanding your offerings and growing your business.

Susie Breuer is the author of Blue is the New Black: The 10 Step Guide to Developing and Producing a Fashion Collection and in this class she’ll help you generate ideas and make smart decisions about expanding your apparel and/or accessories business. You’ll learn how to:

  • Research the market to understand both price and your customers.
  • Build a concept and action plan for starting out
  • Manage multiple product lines
  • Source raw materials and manufacturers

You’ll learn how to accurately assess a product's viability before you waste time and money developing it. Susie will also teach you how to develop a consistent, logical pricing strategy you can use again and again.

Susie makes the complex process of developing a financially solvent product and production plan easy. You’ll get expert-level insights into all aspects of developing a new product and walk away confident that you know everything you need to know to expand your business.



Thank you for an excellent class on a key pivot point no matter what industry you are in. One stellar quality of this course is how collaborative, friend focused peer culture and (rather than hostile competition or dysfunction competition environment and psychological atmosphere). The structure suggestions enable creativity and acknowledges different mindsets required in different phases. Susie honors the joy that comes from making and creating. She celebrates the interdependence between all stakeholders and the fun and flow as well as learnings and choices from being a 'business'. She is pragmatic but high on the inclusiveness of fun and satisfaction. She is interested and interesting: safe, enjoys being a customer as much as teacher and expressions of creative generation for herself. You can be caught up in the delight of her view of the world if you have become jaded or burnout. This brings perspective and empowerment to your desire and goals.


Susie has this most amazing experience in business - she is fashion royalty - but has an amazing ability to put all her knowledge across in a way that you can learn so easily. I was so pleased that she could show you how to learn from her experience and it would make sense for your business. Pretty much whatever you are doing. I came away from these sessions with so many ideas. But of course ideas are cheap. She has made me understand how once you have an idea, how to make it real. So many great learnings about avoiding pitfalls, practical check lists and honest to goodness 'know how'. I am already putting her advice into practice and can see I am going to transform my business just because of these classes. I am going to come back to those videos again and again. Thank you so much for making this great resource available.


I LOVED THIS COURSE. After being a small business owner for 10 years it is easy to focus on what's right on your desk at that very moment instead of evaluating the bigger picture, to forget how to look at what is working as well as what isn't and how to improve upon your process. Courses like this make me want to jump up out of my seat and get back to work. Susie kept me engaged and focused. It can be a long day but time seemed to fly by. I am really glad I got the opportunity to take the course, not only would I take it again but would highly recommend future Creative Live courses and Susie's latest book. Thank you again for the opportunity and now I gotta get back to work!