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Sales Copy Fuels E-Commerce

Lesson 1 from: E-Commerce Copywriting: The Key to Conversion

Carrie French

Sales Copy Fuels E-Commerce

Lesson 1 from: E-Commerce Copywriting: The Key to Conversion

Carrie French

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Lesson Info

1. Sales Copy Fuels E-Commerce

Lesson Info

Sales Copy Fuels E-Commerce

Welcome to our first lesson. Make sure to download the key points pdf for a super streamlined summary of each chapter. I also created a writing exercise document for you so you can download it and practice what you learn in each chapter. We'll talk through the examples that I wrote and I recommend completing each exercise at the end of the chapter before you move on. You can also create more practice briefs on your own. Just like I created the first one for you. Now we have a lot of ground to cover, but I wanted to start by answering the question that's likely on your mind. Why does sales copy really matter? What's the value? I love to work with startups and small businesses. So I get this question a lot, especially when clients are trying to stretch a limited budget and make every dollar count whether you're trying to explain and sell a revolutionary service or you want to stand out and convert more sales with popular drop shift products, unique sales. Coffee is the key descriptions a...

nd website content, deliver three huge main benefits, volume, credibility and conversion. In the next chapter, we'll start with volume

Class Materials

Bonus Materials with Purchase

Writing Exercises
Key Points Summary