Skip to main content

Tips to Drive Volume (SEO)

Lesson 2 from: E-Commerce Copywriting: The Key to Conversion

Carrie French

Tips to Drive Volume (SEO)

Lesson 2 from: E-Commerce Copywriting: The Key to Conversion

Carrie French

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

2. Tips to Drive Volume (SEO)

Lesson Info

Tips to Drive Volume (SEO)

Let's start with volume 93% of all online experiences begin with a search engine 93%. When I read that firm statistic, it blew my mind. I mean it makes sense. But somehow I didn't realize that search was that powerful, unique keyword rich content is an important part of your SEO strategy. Of course in this context unique means that it's not copied or duplicated anywhere else on the internet. Although obviously unique content is also important for emotional connection and memorability descriptions and website page texts are the perfect place to include targeted relevant keywords into your content for S SEO benefits. If you're completely new to the concept of CEO in your writing, the basic idea is this when someone searches for a cute plush dog toy search engines compile a list of results that include that exact or partial phrase. So when someone searches you match it with an answer. The worst case e commerce scenario would be that you don't have any content at all. In which case search...

engines have no way of knowing that your listing toy or that it's plush or that it's for dogs much less that it's cute Of course writing keywords into your content is just one element of the overall SEO strategy and I strongly recommend that you find S SEO and marketing experts on fiber for specialized advice, they can help advise on the technical side of S. C. O, which is more robust and accentuates the value of keyword rich content. Now let's get into the how here are three direct easy to apply tips for S. C. O. E. Commerce content Tip # one. How to select keywords if you're choosing keywords for yourself. Start by looking at competitor pages and similar brands to see what descriptive terms they are using. Especially take note of how they refer to the product when not by its name. Following the previous example the content might read. We filled this cute plush dog toy with extra loud crinkle that your dog will love when done correctly. The keywords aren't noticeable to the reader and it should not interrupt the flow of the sentence. The more that you look through sales copy the better you'll be able to identify and isolate the hidden search terms. Then after looking at competitor pages supplement your list by brainstorming all of the ways that you can define your product or brand think backwards and plan out what your customer will most likely be searching for. Like what problem do they want to solve? What adjectives will be. The most important to them when they're refining the search parameters. Of course, make sure that whatever keywords you're selecting are valid and accurate. The last thing you want to do is confuse readers just because you included an unrelated keyword that you think has such potential. For example it would be confusing if the description for a reusable bento box container included, the keyword soup thermos, even if the keyword was a good opportunity to drive traffic. The flat rectangular box can't hold soup likely it's a related search term but it's not accurate. So now customers are just confused. There are dozens of keyword ranking tools and S. C. O. Resources which can be extremely expensive and likely more in depth than you really need for this purpose. You're welcome to dive down that rabbit hole and explore the nuanced world of S. C. O. In more detail. But personally I prefer to utilize a free simple tools like search volume dot IO or SEM rush dot com in order to gauge traffic volume to prioritize keywords rich options. Those are my favorites, Tip # two. Why keyword stuffing doesn't work? Let's revisit something that I breezed over in the last tip I mentioned that keywords shouldn't be noticeable to the reader. I'm going to say that one more time because this is really, really important. Keywords should not be noticeable to the end reader. You might have read a tip online that suggested that more keywords are always better and maybe it recommended to achieve the highest keyword density possible. But really that's not the case, excessive keyword density and keyword stuffing have really never worked for modern search engines even beyond search engine consequences like maybe getting a google keyword strike. The practice also carries hugely negative implications for readers and your potential customers. It doesn't matter how many people reach the site if they're turned off by inauthentic robotic language and they don't convert once they get there. The on screen sales copy content should always prioritize the end user and reader above search box. For example, the following text probably set some kind of record for the number of keywords stuffed in it. But it will very likely get a keyword strike by google and it definitely won't convert buyers. This number one learn guitar online course will teach guitar online so you can learn guitar fast looking for the best guitar class online. Try these free online guitar videos with an online guitar teacher who can help you learn through guitar, free videos online practice guitar, learn guitar and discover how to play guitar online with the best guitar teacher and free guitar videos online, yikes Tip # three keeping keywords under the radar. So how do you achieve keyword density without stuffing the content? What's a good ratio? Well, as a general rule, I recommend including one keyword for every 50 words, there's no perfect keyword density percentage. But that's a good starting point to work towards SEO goals. This way, your keywords will enhance the customer focused goal of your descriptions and site content. You'll notice that it's always easier to include multiple, diverse keywords rather than a cluster of really similar ones. For example, the keywords, women's leggings, workout apparel and gym wear function together as a comprehensive set, which would be easy to infuse into your content. The keywords, women's leggings leggings for women and fashion leggings are far too similar. Writing them all into the same text without sounding repetitive would be extremely challenging. Just like keyword stuffing. It's a myth that key words need to be formatted differently. Bold and italicize keywords don't hold any more weight than normal text so there's no reason to shout your SEO strategy at your readers. The keyword rich content should flow naturally and read authentically both in terms of formatting and sentence construction. Of course some search phrases pose more of a challenge to hide in the content but don't give up and just chuck them in without regard for grammar and tone. Clever positioning will make it possible. For example if my client is absolutely committed to including the search phrase dog toys plush I have to get creative instead of lazily riding dog toys plush are the most popular. I might write when shopping for dog toys. Plush designs are the most popular. Now that's not honestly my preferred sentence format but it does hide the keyword and it ticks the box for S. C. O. So Win Win. Now that we have a basic understanding of how keywords fit into the mix and drive volume, we can move forward with credibility and conversion

Class Materials

Bonus Materials with Purchase

Writing Exercises
Key Points Summary