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Email Automation Overview

Lesson 6 from: Email Marketing Fundamentals Using Mailchimp

Jon Chang

Email Automation Overview

Lesson 6 from: Email Marketing Fundamentals Using Mailchimp

Jon Chang

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Lesson Info

6. Email Automation Overview

Lesson Info

Email Automation Overview

Alright, let's get into the meat of the lesson. Unless you're a vegetarian, let's get in the fiber of it. And it's called email automation automation specifically means that these things happen without you hitting the send button every single time. And we'll get into this idea of a drip campaign that we just referenced, meaning we have a predetermined set of emails that the user goes through to get into their intended action. This one I'm showing you right now is an example of an email automation, abandoned cart campaign. If you don't know on average, approximately 63% of all items added do not result into a conversion that is called abandoned cart. So what do we do at this point? We need to re market to them or win them back. You've all probably gone through this in some way shape or form where you've added to cart. Then you go back to your email and you see that exact item in an email message that asks you to go back. So email automation does this for you. And it also allows you to h...

ave a better input and output marketing machine. The middle between the input and output. It's all of these predetermined emails that based on the trigger and the action of the user sends them the appropriate message. And it allows you to extend the top of that funnel and allow for lower quality leads and prospects with faith. The machine will put out conversions for you and it just relieves the pressure on the email marketing and allows you to focus more so on the fun branded content and these nurture emails and this is a screenshot of male chimps, automation features, what you need to think about when we go into it. It's the sequence of the messages, then the segment so who is this actually going to? And finally the schedule, you don't necessarily want to send all five emails one minute apart. You may think it's better to send them two days apart, one week apart, whatever and you'll figure it out as you go and learn more about your users. A tool that does this superbly well is IBM Watson's campaign automation. This is a screenshot of the journey struggle tool. It uses artificial intelligence to identify where users are struggling or will struggle and then we'll automate the messages to solve that struggling point. This is the world of technology today. You can manually send messages after looking at where people are struggling or you can walk into the world of advanced technology which is more expensive. But to me worth it by having these artificial intelligence processes find them struggle points and then send the messages and two examples are right here that show you incentives given to the users that get them back to their cart and to complete the checkout is so powerful for any e commerce company but can also be B two B If you are trying to get new leads and then have them sign up for a sales call or for a webinar. This is a great way to do it. There's so much out there, I can't wait for you to learn all about it.

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