I'm excited for us to get to our first checkpoint, it's a hands on way for you to experience what I'm talking about. So for email automation, what I'd like us to do is first of all access the worksheet, it's called email marketing worksheet pretty straightforward and when you open it you'll be able to follow along with this checkpoint exercise directly first, let's look at this Kickstarter example, Kickstarter is what we call a public benefit corporation. I mention it because it's so core to its mission, which means the users need to understand it to effectively communicate with the brand and engage with them. So what we need to do is start off with a five email drip series and all automated. The first one talks about how inspiring Kickstarter is for the creative community and this public benefit corporation which is held accountable to benefiting the creative community from its board. The second email then talks about the overall value propositions of the organization. The 3rd and 4th...
then dive into specific value propositions and the fifth is a hard aggressive C. T A to get them to pledge to a project and in recap for an automated drip campaign that gets someone from, I just learned about Kickstarter to, I'm willing to participate Monetarily we get them inspired, they learn about the public benefit corporation, we instill that knowledge with the course offering the first email, we get them inspired to understand the main values of a public benefit corporation. The second is the overall offerings that Kickstarter has for its users 3rd and 4th then user stories, case studies, way to story tell these value propositions and then again to the pledge. So let's get started with our first checkpoint. This is a great way for you to get hands on experience to tie together all the things we've talked about so far, but specifically email automation, you're going to outline an automation campaign by describing each of the individual messages a user needs to receive, so pretend like you work for Ralph Lauren and they are launching a brand new men's Blazer in the United States. Their objective is to get people to buy the blazer, but it starts way earlier than that. You need people to become aware of it and in this way they're becoming acquired, you are getting their email address to then send five messages. So please describe each of those five messages in sequence and use that Kickstarter example. It starts with an inspirational message, Dives into each of the value propositions and then asks them to buy the product. So get ready, take 10 minutes and we'll check back in