Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Lesson Info
Getting Started
So one of the benefits to advertising on social as if you can dream it, you can target it. Now. Traditionally target was geared towards demographic and psychographic essentially is based off of brands, personas or avatars. You would target mediums where these said personas might be likely to visit. For example, let's say I was trying to sell some athletic shoes to young male adults who like sports. I might run my ads on ESPN or other sports mediums over time. This leads targeting based off brand overlaps initially this is how tardy online worked as well. So if I believe my personas were to be found on certain websites, blogs or channels, I would pay to have my ads displayed there. These were like the dark ages of targeting. Trying to hit a target with a shotgun instead of a sniper rifle is never a great approach. Social media has changed the game. Now you can target very specifically, even down to one exact person if you want it. Yes, that is possible in this course will even show you ...
how to do it, but it's not about just targeting tricks, even though it's fun for your friends, serving your ads are just one person. Sounds cool, but that's probably not gonna help you scale results for your clients in order to do that. You'll want to be utilizing all the targeting features at your disposal. For this course will be focusing specifically on facebook targeting and in short, there are three types of audiences you can target on facebook, they're saved lookalike and custom audiences. By the end of this course, you'll better understand the differences between each of these types of audiences and know which combination of audiences you should be using for your clients. So let's get started.
Class Materials
Bonus Materials with Purchase