Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Lesson Info
Audience Sizing
wow, one of the most common questions we get is how big should my audiences be? The truth is the quality of the audience is always more important than the quantity, but because I know you're still curious, I'm going to give you a straight answer for custom audiences. The size of course depends on the, if then triggers we talked about for these types of audiences, you really shouldn't have a particular size in mind. If the customer audience is smaller than 1000, you will probably have a hard time spending consistently against that since you're gonna be able to hit the whole audience in just one or two days. But audience size matters most for saved audiences that we just covered. So in general, you want, your audience is to be larger than 50,000. The average facebook user isn't longing on every single day or if they are, they're not being served. All the numerous ads that are trying to target them. So if your audience is smaller than 50,000, you're going to have experience with high CPM ...
and high frequency, which is going to lead to high negative feedback. And of course the high CPM will also give you a high cost per click cp, a CPL and so on. So unless you're working with a brand that's a CPG, a consumer product good like potato chips or soft drinks where the target really just doesn't matter too much and you should probably try and keep your saved audiences between 50,000 and 500,000 Now, these are only guidelines. They're not set rules, you're going to be in more danger for having a small audience than a big one. Right? So air on big rather than small and in general avoid being too creative when you're setting up your targeting since what you're really doing is handcuffing the facebook algorithm by only allowing them to serve ads to a small portion of people. So there's no room for them to optimize. Right? And that's why facebook introduced their expand audience targeting feature last year to help marketers overcome this. Now, if you have a really specific piece of content, there are instances where you will want to target down to a really niche and small audience. So with that, let's move over to our bonus lesson where we're going to show you how you can target down to just one person if you really wanted to. All right, welcome to our bonus lesson in this lesson. We want to teach you how you can target down to just one person. This is more just like a fun thing. There's very few circumstances when you're going to want to do this, but maybe if you wanted to surprise someone like your boss or your client might be a fun way to do that. I mean you could take your client and have your ads show just in their feed or if you're trying to get a new account, you can say, hey, you know, I'm Logan, I'm really good at targeting. You're the only one that can see this ad. That's how good I am at the target. Just one person. So maybe a few tricks the way you do. It is actually pretty simple. You're going to come here to cut some audience. And remember when you're talking about customer files. So all you're going to do is upload a new list that has at least 20 emails on it. But the key is that whoever you want to target, whether they're male or female have their email and then all the other emails have to be the other gender. So let's say I want to target someone. Let's just name them. Can't as in my audience. Alright. So what I would do is I'd upload my file with 20 emails and one of them of course has to be tom's Assuming Tom's boy. The other 19 emails have to be emails of females and they could be anyone. Just my friends and family Because I'm not actually gonna use them. Right? So I have these other 19 emails that match back to to women to the female demographic. And then when I create the ad set for the saved audience, I come here to create the saved audience. Actually let me create that one. I don't have a list of 20 people. But just just to show you. So We'll just pretend that I have a list of 20. We'll do it. A smaller list. Mm hmm. So I have this. I'm just gonna name it. Tom. That's the way I want to target. I got it directly from the customers. Sure, logs, you know. Mm hmm. So ideally we'll say 20. It's been a good size. So done populating. Then I'm going to create a second audience. Which we have saved audience In this one. Tom as well. I'm going to choose This on its head is created, should say fewer than 1000. And then I know Tom's a guy. So I'm just going to say I don't want to target men. So that way, even though my list might be 20 people or 100 people, whatever it is, as long as all the other emails are women. By doing this, I'll just be targeted tom. So the ad will spend whatever like three cents and obviously we'll be able to serve anyone because it's just this one person. But effectively by doing this, I could create an audience to target down to just one person. So you have to have their email for this to work. But if you have the person's email, then you can target just that one person doing this. So that's our bonus lesson. Let's hop back into the classroom and continue on with the rest of our course
Class Materials
Bonus Materials with Purchase