Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Lesson Info
Introduction
Hey fiber Friends Logan and I partnered with fiber to build this facebook course just for you guys, we're super excited. We're known for working with big clients like MGM Nike Rosetta stone, the Golden State Warriors, Tivo Ashley furniture. And we've taken the same process, the same techniques, the same strategy we use for those enterprise clients and streamline it, made it totally available and feasible and usable for someone who's doing this for the very first time ever, especially if you're on fiber and it's just used a freelancer and you're selling initial gigs for $5 and $20 or $100. These are the same techniques that have worked for companies that we have spent over a billion dollars for. But it'll work for guys that are spending just $100 because we've broken down in this course, a few key techniques that you can apply quickly. Yes, we've spent ourselves over a billion dollars on facebook. We've learned a lot of course from that data from visiting facebook's headquarters, workin...
g with their engineers product team and this of course we're going to dive deep into how you can target on facebook and the data capabilities and possibilities and how you can niche down even one person if you wanted to. But beyond that, we're going to cover the strategies that you need to know to be successful. There are a lot of things that are confusing on the facebook platform and we know it changes all the time. But imagine the latest with custom audiences lookalike audiences lead, adds different things with the pixel, how you set up content. That's going to work, how you price your package is the business of selling facebook ads. How do you define what exactly is in a package and what you don't, how do you overcome the most common kinds of issues and things that people trip over in trying to drive conversions? How do you drive reports so that the client understands what's working and what's not. How do you onboard a client through the access checklist and collecting goals, content and targeting? Yes, we're going to spend quite a bit of time talking about these principles and we're also going to dive into the desktop quite a bit to do some screen share videos. So this is Dennis. I'm Logan. We're excited to get started with you guys. Mm hmm, mm hmm.
Class Materials
Bonus Materials with Purchase