Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Lesson Info
Wrap-up
Alright, so congratulations you guys on finishing the course, super proud of you, you made it. And just to summarize in this course, we've had the great opportunity to go through the targeting capabilities of facebook, we've hit on saved customers look like audiences and more than that. We've tried to teach you guys how to implement this for your clients. Dennis has talked about how to overcome obstacles, like gaining access, how to do pricing, whether it's your first time or you've been doing this for a while and and most importantly how to get the results right? How to drive far away from your clients and how setting up the audiences translates to success on facebook. So what are the next steps if you want to make money? Look selling facebook ads on fiber is a huge, huge opportunity. There's all these people selling other kinds of gigs but helping clients make money. Facebook ads is the easiest way to do it when you have your package is set up properly when you know how to onboard cl...
ients, when you know how to prepare reports, when you know how to niche down into exactly who you want to be able to serve. We've created that menu for you so that you can price your setup building campaigns and ongoing optimization. We have documents on how you can do your reports as you see on how you can overcome the most common objections and problems because when you have these in place, you can start selling your first gigs and know with confidence that you're using facebook the way it was intended. So we hope you guys appreciate the course. Again, congratulations. If you have questions or run into problems, encourage you to go back through. And also to remember that we have the downloadable PDFs and guys going over the glossary and the menu, like Dennis, talk about some other information and best of success and luck to you guys moving forward. We'll see you on the fiber platform. Mm hmm. Mm hmm. Yeah.
Class Materials
Bonus Materials with Purchase