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Facebook Ads Techniques: Increase Your Campaign Results

Azriel Ratz

Facebook Ads Techniques: Increase Your Campaign Results

Azriel Ratz

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Class Description


Enroll in this class for the complete strategy to harnessing the full potential of your Facebook Ads. By the end of this class, you’ll be able to implement expert targeting techniques and start scaling your ads. You will finally get to learn how the ever-elusive Facebook algorithm works, how to identify places where you can improve your existing campaigns and, finally, how to optimize your ads and your campaign budget (CBO). You’ll learn the ins and outs of online advertising including why metrics matter and how to test your content. This class is perfect for business owners or freelancers who are already running Facebook Ads and want to take them to an expert level.


Through his 9 years of experience in Online Marketing, Azriel Ratz has perfected the process of helping companies find the best audiences and develop the best ads for their business. Azriel specializes in advertising eCommerce businesses and has extensive experience in ad management for diverse markets, including amusement parks, airlines, online publishing, apps, and more. Previous clients include TRIANGL, Bailey’s Blossoms, Postmodern Jukebox, Powtoon, Thinkific, Freightos, Hometalk, Madison Braids, The Daily Dot, Tenzo Tea and United with Israel. His expertise in Facebook ads is proven by his excellent track record of generating an average return of 500% on ad investment. At only 26 years old, he became the CEO of Ratz Pack Media and has since created “Facebook Ads Mastery” in 2017 and wrote “Find, Engage, and Optimize” in 2018. Azriel is a distinguished and sought-after speaker for podcasts and live events. Azriel has given presentations to large audiences, including Social Media Marketing World and Social Media Day San Diego. He has appeared in the podcasts of Social Media Examiner, Casual Friday, Magnificent Marketing and Be.Live.

Class Materials

Bonus Materials with Purchase

Chapter 2 Exercise.pdf
Chapter 2 Exercise (Example).pdf
Chapter 4 Exercise.pdf
Chapter 4 Exercise (Example).pdf
Chapter 5 Exercise.pdf
Chapter 5 Exercise (Example).pdf
Chapter 6 Exercise.pdf
Chapter 6 Exercise (Example).pdf

Ratings and Reviews


Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.

Thanh Nguyen

He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.

Naoki Shibuya

Awesome Course I took on creativelive for the first time.

Student Work