Class Introduction01:59 2
What Metrics Matter?02:33 3
How to use these metrics04:36 4
Track the metrics in Ad Manager05:04 5
Chapter 2: Quiz
Have a business plan BEFORE you have an advertising strategy01:31 7
How Facebook Spends your money02:39 8
Testing Ad Variations04:25 9
Using Social Proof03:15 10
Chapter 3: Quiz11
Landing Page04:04 17
Chapter 4: Quiz19
The power of warm audiences04:06 21
Targeting Cold Audiences07:28 22
Building Interest Lists05:29 23
Chapter 5: Quiz24
The Best way to lose all your money03:12 25
Chapter 6: Quiz31
ASBO (Ad Set Budget Optimization)- How it used to work and what has changed06:13 32
CBO Tactic 1: Multiple Campaigns02:53 33
CBO Tactic 2: Ad Set Budgeting Limits01:34 34
Tactic 3: Cost Caps01:25 35
CBO Tactic 4: Automated Rules01:42 36
Tactic 5: Creating a Best Performing Ad Campaign01:22 37
CBO Tactic 6: Hack the Algorithm01:50 38
Chapter 8: Quiz40
So now a person has gone from understanding the problem that they have has a solution, They understand where they could potentially be once they've experienced your product or service. Now it's time to allow them to actually try it out. So when creating these ads, we want to make even shorter videos. We don't want to spend the time having people sit for 2 to 3 minutes. So just make a super short 45 2nd to 1.5 minute video telling them exactly how to use this low ticket products so that they can get the most out of the experience so that they're primed and ready to see your next ad. Let's imagine that you're a sales coach and you're trying to sell people on your $10,000 offer. If you start off by offering a very high ticket products, most people are going to be scared and run away. What I would do is I would create a low ticket offer to get people in the door to experience just how powerful your service can be. I would create a $5-10 cold call script. This is the exact script that you a...
nd your clients have been using to generate hundreds of thousands, if not millions of dollars And tell them you pay $5. Use this script and tell me what it's like they get on a call, they get onto calls after a week, they've made $10,000 in their business and all they did was pay $5 for this sales script. Now that they've experienced what it tastes like to work with you. Now, they're finally ready for the sale.
Ratings and Reviews
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Awesome Course I took on creativelive for the first time.