Class Introduction01:59 2
What Metrics Matter?02:33 3
How to use these metrics04:36 4
Track the metrics in Ad Manager05:04 5
Chapter 2: Quiz
Have a business plan BEFORE you have an advertising strategy01:31 7
How Facebook Spends your money02:39 8
Testing Ad Variations04:25 9
Using Social Proof03:15 10
Chapter 3: Quiz11
Landing Page04:04 17
Chapter 4: Quiz19
The power of warm audiences04:06 21
Targeting Cold Audiences07:28 22
Building Interest Lists05:29 23
Chapter 5: Quiz24
The Best way to lose all your money03:12 25
Chapter 6: Quiz31
ASBO (Ad Set Budget Optimization)- How it used to work and what has changed06:13 32
CBO Tactic 1: Multiple Campaigns02:53 33
CBO Tactic 2: Ad Set Budgeting Limits01:34 34
Tactic 3: Cost Caps01:25 35
CBO Tactic 4: Automated Rules01:42 36
Tactic 5: Creating a Best Performing Ad Campaign01:22 37
CBO Tactic 6: Hack the Algorithm01:50 38
Chapter 8: Quiz40
at this point, your audience is ready to buy from you. All you have to do is ask way too many businesses never actually make this fourth ed. They never actually ask for the sale. So we want to do is make a super short video. We're talking 10, 15, maybe 30 seconds, simply telling people that now is the time to buy. They've seen all the reasons they've learned the solution is possible. They saw what the transformation would look like, they tasted what success could be, and now you're telling them, click now and by by simply creating this ad at this stage of the funnel, people will be ready to buy and they will be excited to swipe their credit card.
Ratings and Reviews
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Awesome Course I took on creativelive for the first time.