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Lesson 25 from: Facebook Ads Techniques: Increase Your Campaign Results

Azriel Ratz

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Lesson Info

25. What/How

Next Lesson: Who/What

Lesson Info


So as we mentioned in the last video, there are three scenarios we have to deal with assuming, you know, at least two of these three pieces, you have either the who what combination, which means, you know who to target and you know what to offer them, but you're not sure of the funnel, you have the who, how combination, which means, you know who to target and you know how to sell to them, but you're not exactly sure which offer works best. And the third one, which is the what, how, which is, you know, what offer to sell and you know what funnel works, but you're not sure which audiences to target. So let's look at each of those three and figure out how to find the missing piece. So the first one we're gonna look at is the what, how this means, you know, the product you want to sell and you know how to sell it, but you're not sure of the best way to find people to target. So of course you should be targeting all of the audiences we've already mentioned, you have your email list or your ...

website visitors, your lookalike audiences, but we are trying to find additional interests we can target in order to scale our campaigns by finding more and more new people. So the first step here is to define the audience you want to target. Let's say you're trying to target entrepreneurs people who are starting their own business or are looking to get clients on a side hustle now that you've done the job of defining the audience. We want to make smaller interest groups within these audiences. So let's say a would be the group of people based on their interests of magazines they read. So you might say inc magazine, entrepreneur magazine, founder magazine and you could of course go on and on different magazines entrepreneurs would be interested in be could be famous people that they follow. Whether that's tim Ferriss Seth, Godin Gary Vaynerchuk. You can go and make a list of famous entrepreneurs that other entrepreneurs would be following. So that would be B. C. Could be sas products they use like hubspot or mail chimp or buffer and you can basically create groups of interests and you can keep making different ones, podcasts, services they use or books that they've read. And simply by creating these clusters of interests, you're able to group interest based on specific criteria. So what we want to do is make A unique ad set for each of these interest groups. So first again, step one is defined the audience. Step two is create interest groups based on specific criteria and then build out a list of 10 2030 interests and put them together in a single ad set. Now what we wanna do is we want to run those ads since we already know the product we're selling and the funnel we want to sell with by creating these interest groups and putting them in their own ad sets, we can allow facebook to spend money and push out adds to each of these groups. What will happen over time is we'll see some of them will perform poorly. The cost will be too high, some of them, people will click but they might not purchase again, looking at our four vital metrics and tracking that way and then you might find that specific audiences are working very well. They're hitting the costs based on what is normal for your campaigns from your custom audiences based on lookalike audiences. And you now know these interest groups, whether that's the books or the SAS products or the services these people use and from there, you can learn the types of interests you should continue to look for as you build larger interest groups. So if you tend to find two or three super powerful interest groups. You know, if you can target based on books, as long as you keep coming up with more and more books, you can grow that interest group. So this is exactly how to do it, spend money in each of these assets, learn the group that works and then take those titles, whether that's for our work week or jab, jab, jab right hook or put the purple cow, you could take these interests, put them into Interest Explorer like we talked about earlier and find more and more books to add to your interests and by doing that, you'll continue to broaden the who piece of this puzzle will continue to find more and more people you can target, and you can scale your ads simply by finding new people to target.

Class Materials

Bonus Materials with Purchase

Chapter 2 Exercise.pdf
Chapter 2 Exercise (Example).pdf
Chapter 4 Exercise.pdf
Chapter 4 Exercise (Example).pdf
Chapter 5 Exercise.pdf
Chapter 5 Exercise (Example).pdf
Chapter 6 Exercise.pdf
Chapter 6 Exercise (Example).pdf

Ratings and Reviews


Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.

Thanh Nguyen

He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.

Naoki Shibuya

Awesome Course I took on creativelive for the first time.

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