Class Introduction01:59 2
What Metrics Matter?02:33 3
How to use these metrics04:36 4
Track the metrics in Ad Manager05:04 5
Chapter 2: Quiz
Have a business plan BEFORE you have an advertising strategy01:31 7
How Facebook Spends your money02:39 8
Testing Ad Variations04:25 9
Using Social Proof03:15 10
Chapter 3: Quiz11
Landing Page04:04 17
Chapter 4: Quiz19
The power of warm audiences04:06 21
Targeting Cold Audiences07:28 22
Building Interest Lists05:29 23
Chapter 5: Quiz24
The Best way to lose all your money03:12 25
Chapter 6: Quiz31
ASBO (Ad Set Budget Optimization)- How it used to work and what has changed06:13 32
CBO Tactic 1: Multiple Campaigns02:53 33
CBO Tactic 2: Ad Set Budgeting Limits01:34 34
Tactic 3: Cost Caps01:25 35
CBO Tactic 4: Automated Rules01:42 36
Tactic 5: Creating a Best Performing Ad Campaign01:22 37
CBO Tactic 6: Hack the Algorithm01:50 38
Chapter 8: Quiz40
throughout this chapter, we looked at the three possibilities of issues you're dealing with right now in your business and figured out how to solve each one of them. But now we want to do is take all three pieces and put them together, so you know exactly who you want to target and how to find new target audiences, you know exactly what funnels work best, and exactly how to find new funnels, and finally, you know, what offers to give people and what products to sell simply because of the testing you've already done now with each of these three together, we can leverage one piece of data for another, just like we spoke about a few chapters ago, where you could take a winning ad and put it into new assets, this is exactly what we're gonna do for your who, how and what you've taken the time to find new interest groups for your targeting, You now know the types of interest you should continue looking for. So what if I continue to find more and more interest groups in order to build wider t...
argeting for my ad? So now I'm able to target more and more people with my ad then with the house section, the funnel, you've tested each stage of the funnel and created a specific ad for that part of the funnel? Now, the question is, can I make a better ad, can I move people from stage one to stage three without needing stage two? What about going straight to stage four without needing a special ad for that? I'm able to cut down on the stages of the funnel, thereby cutting down the prices I need to spend for each time I talked to that audience and finally the offer, now that you've found the type of offer that works, whether that's free shipping bundles, coupons, I'm able to learn the type of sale that works, the type of offer that works, the type of product that sells, and I can leverage the other pieces of data to continue to push out new offers and new sales and new products to these wider audiences to these better funnels, which will allow you to finally scale spending more and more money every day while continuing to be consistent with your results on facebook ads.
Ratings and Reviews
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Awesome Course I took on creativelive for the first time.