Class Introduction01:59 2
What Metrics Matter?02:33 3
How to use these metrics04:36 4
Track the metrics in Ad Manager05:04 5
Chapter 2: Quiz
Have a business plan BEFORE you have an advertising strategy01:31 7
How Facebook Spends your money02:39 8
Testing Ad Variations04:25 9
Using Social Proof03:15 10
Chapter 3: Quiz11
Landing Page04:04 17
Chapter 4: Quiz19
The power of warm audiences04:06 21
Targeting Cold Audiences07:28 22
Building Interest Lists05:29 23
Chapter 5: Quiz24
The Best way to lose all your money03:12 25
Chapter 6: Quiz31
ASBO (Ad Set Budget Optimization)- How it used to work and what has changed06:13 32
CBO Tactic 1: Multiple Campaigns02:53 33
CBO Tactic 2: Ad Set Budgeting Limits01:34 34
Tactic 3: Cost Caps01:25 35
CBO Tactic 4: Automated Rules01:42 36
Tactic 5: Creating a Best Performing Ad Campaign01:22 37
CBO Tactic 6: Hack the Algorithm01:50 38
Chapter 8: Quiz40
at this point, we've figured out how to find or who, how or what based on the other components we already had. So our job right now is as a business sit down and develop each of these three. So number one is who can I target that? I'm not already targeting, sit down and create a customer persona and build ideas for interest groups. As we discussed already We have entrepreneurs, we would create 5-10 interest groups and then we can use interest explorer to find more and more interests based on that group that is working Number two, the how map out your existing organic funnel as it exists today and simply mirror each stage of the funnel to move people from one stage to the next using an ad. And number three is the what create a campaign for your three best performing products and run them against each other with each of your best performing audiences, find the offer that works best and scale that one. While continuing to produce more offers based on the data you have of what type of offe...
rs work for these people. In the next chapter we're going to discuss CBO, which is campaign budget optimization, which is a brand new tool that facebook released, which can possibly allow you to scale better than ever before. Using ad budget optimization
Ratings and Reviews
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Awesome Course I took on creativelive for the first time.