Using Social Proof
Using Social Proof
9. Using Social Proof
Class Introduction01:59 2
What Metrics Matter?02:33 3
How to use these metrics04:36 4
Track the metrics in Ad Manager05:04 5
Chapter 2: Quiz
Have a business plan BEFORE you have an advertising strategy01:31 7
How Facebook Spends your money02:39 8
Testing Ad Variations04:25 9
Using Social Proof03:15 10
Chapter 3: Quiz11
Landing Page04:04 17
Chapter 4: Quiz19
The power of warm audiences04:06 21
Targeting Cold Audiences07:28 22
Building Interest Lists05:29 23
Chapter 5: Quiz24
The Best way to lose all your money03:12 25
Chapter 6: Quiz31
ASBO (Ad Set Budget Optimization)- How it used to work and what has changed06:13 32
CBO Tactic 1: Multiple Campaigns02:53 33
CBO Tactic 2: Ad Set Budgeting Limits01:34 34
Tactic 3: Cost Caps01:25 35
CBO Tactic 4: Automated Rules01:42 36
Tactic 5: Creating a Best Performing Ad Campaign01:22 37
CBO Tactic 6: Hack the Algorithm01:50 38
Chapter 8: Quiz40
Using Social Proof
so now that we've created all of these tests, we want to find out which ones have been working so that we can take those best performing ads and allow them to run too many different audiences. So I have here a report from the last month for this client. And if I just scroll across to the end I can actually see how many purchases each of these ad campaigns have done. So I can simply sort by the number of purchases. So I want to look at the best performers and just take the top four or 5 best performing ads ad campaigns and and select all of them and then go into the ad level and see which ads were the best performers. So what we see here is that there were many ads that got a ton of purchases but they might not have gotten the return that we wanted. So we'll actually scroll scroll through and try to find ads that we see that did very well. So this campaign this ad brought in 50 sales And had a 2.59 times return which for this client is above the target return that they're looking for. S...
o we could actually do is we can click preview and preview the ed. And what this gives us is the post I. D. This 161802 3514711 to 9. And that's the post I. D. For this specific ad. And then what we can go and do is we can take our best performing audiences. So I've already actually created this ad. I simply can go find that these best performing audiences create a new campaign and then run all of the ads to that one post. So I'll go and I'll take my you know the campaign I always use I'm just gonna duplicate the campaign as it is because it will keep all of the ad sets the way that I want them to be each ad set targeting in its own unique audience. And then I want to make sure that all of my ads are being pushed towards just this one post I. D. So I'll just name this so that we know the post I. D. That we mentioned and do that the post I. D. that we just talked about copy paste and now we know this campaign is gonna be just this one best performing post. So I'll go into the the ad level and I'll simply just make all of the existing ads. This one ed. It's simply that that is. Take all of the existing ads. Either you could you know delete them and create new or you could just say all of the ads would just be this one post I. D. I click here, go to existing post enter post I. D. Click submit and now all of the ads you had before will now be this best performing ed. And then from here all you have to do is review and publish and now all of those audiences that you've already proven to work. Each in their own ad set will be running this one post that's already been proven to work.
Ratings and Reviews
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Awesome Course I took on creativelive for the first time.