Skip to main content


Lesson 11 from: Facebook Ads Techniques: Increase Your Campaign Results

Azriel Ratz

buy this class


Sale Ends Soon!

starting under


Unlock this classplus 2200+ more >

Lesson Info

11. Introduction

Next Lesson: Awareness

Lesson Info


in the last chapter, we finally truly understood how to manipulate the facebook algorithm to let us test every individual variable for our ads in order to find the right people and target them for the lowest price possible. Now, what we wanna do is we want to build a funnel, target the right people at the stage they are in in your marketing funnel to get them to move from one stage to the next. This process is what I call A. T. T. S, which stands for awareness, transformation, taste and sale. What we're going to talk about in each of these sections is not only what we need to accomplish here, but what the ad should look like at each of these stages. The first stage of the funnel is awareness. This is targeting people who have never heard of you before to get them to learn about who you are. The second stage is the transformation, this is reaching people who already know who you are, but allowing them to better understand how you're going to get them from a to Z, how they're finally goi...

ng to accomplish the goal they want to get to with your product or service. Stage three is the taste. This is allowing people to actually try out your product or service, get some benefit and truly understand what impact it will have on their life if they buy and stage four is the sale actually getting people to swipe their credit card and buy your product

Class Materials

Bonus Materials with Purchase

Chapter 2 Exercise.pdf
Chapter 2 Exercise (Example).pdf
Chapter 4 Exercise.pdf
Chapter 4 Exercise (Example).pdf
Chapter 5 Exercise.pdf
Chapter 5 Exercise (Example).pdf
Chapter 6 Exercise.pdf
Chapter 6 Exercise (Example).pdf

Ratings and Reviews


Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.

Thanh Nguyen

He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.

Naoki Shibuya

Awesome Course I took on creativelive for the first time.

Student Work