Find a Fashion Specialty

 

Fashion Design: Start to Finish

 

Lesson Info

Find a Fashion Specialty

So now we've done a little bit of forecasting we kind of trying to predict and now we're going to narrow down even further fashion today the big name fashion designers we just assume that he designed everything because they have, you know, they offer everything from underwear to outerwear, but we need to remember that they have teams of people that designed specifically for those categories they work on their under their over, under the umbrella of that designer in terms of what they want to focus on that that particular season, but we want to remember that that the specialty is very important that focus, so here are a couple of specialties one is the art and craft of fashion, so custom clothing or maybe costuming, you know, we talked about the importance of that sort of that high level and that's, where you're going to live at that's, where you're gonna work at, then we have active style we have, you know, athletic, where we have fashion has has so many influences from everything from...

uniforms to athletic apparel that you'd wear to work out, you know, we mentioned earlier about yoga and things like that it's, like those things are influencing how we wear our clothes and what we wear special occasion, this could be everything from a wedding being the bride to actually going to the wedding parties date night you know, I always talk about the dress you wear for a party might not be the dress you wear for a date, right? Because they're different objectives you're trying to say something unique with what you're wearing and then a perfect professional, this could mean a lot of different things to a lot of different people s o depending on, like, really getting an idea of your customer and what are some of the needs? And how does the fashion feel like it's a you know, what does that mean, professional? It'll mean different things to different people, but you want to figure out what it means to you and then last but not least on the special see there's also the whole idea of fantasy and not necessarily just I mean, we have some great examples because people in the class we're doing costume, who are doing, um we're doing theatre as well as cause play, so these things are about that, that sense of the the idea almost being more important than the garment in terms of this makes me feel a certain way. I'm expressing myself certain way, or I'm embodying a character, you know, whether it being caused play or an actor like feeling like you're pushing that envelope, and from a professional industry point, this could also be for dressing performers. So we don't you know it's not necessarily a theatrical costume. It might be a rock band, right? And they want to do leather. But how do you do leather for performance? And how do you do a leather outfit that can be worn for many, many perform this is, you know, do duplicate it is there, you know what air the needs of that theatrical experience? And here we have also, uh, some bonus materials that are related to this whole process and it just a note about the bonus materials a lot of times there's um, heavier, deeper delving into the subject that, you know, in a simple conversation, it's really hard to get up. So I tried to include some of the bonus materials not just having guides but also having concepts and things that you can the steep in a little bit longer, which I think are really important because a lot of times, especially with fashion, we kind of think it's just fluffy and light and, you know, and there's there's a lot behind the content that I think it's really valuable, so I'm hoping you take advantage of that. So okay, so let's explore these a little bit. Here we have items from a collection, my christian lacroix and the reason I really respond to these images it's just all the detail and all the techniques that are used to make this come together I mean the stress has so much going on there are ribbons there beating there's you know stress distress fabrics beautiful brocade so there's a lot there in that world that we were going to touch that about that with an education about those techniques that we need thio think about including if we're working on that level then we have the importance of importance of athletic wear and here it's definitely a little more on the fashion side here but we want to think about why the fashion component is so important and the want to think about what is it during the performance of that activity that those clothes are supporting so is it about you know, feeling dry is it about feeling mobile? Is it you know about for instance in yoga you know there's always ah a lot of yoga collections there's always a layering piece because you warm up but then you know when you cool down you want to be able to cover up so that whole thing about that uh those processes can translate into the fashion world here for a special occasion and in special occasion as I mentioned there so many different ones the really sort of easy go to is the wedding because it's such an imp important part of of of our lives and we want to ask ourselves what are the what are the important parts of designing for a wedding? So I mean, from my personal experience I kind of feel like the whole wedding world e I mean, the whole bridal world is a whole other industry it's sort of off, you know, whole sort of satellite of fashion because it isn't just about the latest trends that includes so much more and I'm just curious is we have someone who designs bright aware what are some of the things that you find when you're working with brides that kind of are important? So right now I'm seeing a lot of uh um brides who are very athletic, very physical feeling very constricted by the trends by the fabrics, the fact that there's no give and they are so conflicted by they want to be able to raise their arms they want to be able to move around and these dresses are not allowing that so to somehow meet there what their design ideal is and combine it with perhaps technical fabrics fabrics that have some give near cream layering with lace so that there is a garment that has the look but can move with them and it's been really challenging and fun that's an amazing example that's very that's a real tangible example and then we in addition to that I'm sure you come across the whole idea of the the fantasy behind the bridal experience that they come to prepared thie ideal what they have in their head and then somehow interpreting that in a way that they can work because you know well I want you know, backless but I want sleeves and somehow figuring out how to put sleeves into a backless government there are always these things about trying to marry there design idea their concept with the reality of actually putting it together and making it stay on them during the wedding and that that's really important because I mean in bridal where you really understand that that the bride is going to come in with all these ideas but it's also true when you're designing garments ifyou're not dessert designing for the masses and you're working with clients one on one a little black dress can be a really collaboration between the designer and the customer. The other thing that's important to remember is like when we talk about special occasion the word special there's an emotional attachment to whatever we're we're categorizing its special so it means something to us so that means we will want to feel a certain way so that how you feel in that dress like you mentioned the more athletic you know bride's want to feel like they're still you know they can be aware of their bodies you know and be mobile so we don't want to forget that that word specialist is very, very important okay? So and here working into the professional mode and asking ourselves again what is professional and I picked these because these are pretty sort of corporate examples but remember that people in different professions will have different ways of interpreting professional here we have the suit and the thing about these suits there I think is really important is that very little embellishment you know there might be an accessory in terms of a pin or pearls but the idea is to look clean and streamline whereas for someone else professional might be uniform right like an actual uniform and a za fashion designer you can pull a lot from uniform and utility clothing and on the opposite spectrum we have in the creative professions you know, if you have an art dealer, chances are she she might have a little bit more flair and how she dresses but still wants to look, quote unquote professional and then we talked to fantasy and you can't do fantasy without lady gaga and I think one of the great things of about lady gaga and how she plays with fashion it's she's telling incredible stories and reinventing every performance is a reinvention so we want to figure out how plays a part in our design process okay, does anybody have any particular fantasy where or theatrical where that it stands out to you is something that was particularly on target and really helped uh the actor or the performer or anything with cosplay does that kind of make you feel like that character? Nothing that particularly jumps out er, since teo mind, um, no that's, okay, it's, a harder one, if you don't like, do that aspect of a lot. But I think when it comes to this, like I mentioned with the other performers, we want to ask ourselves, what is that fantasy we're creating? Because, although here it's in the extreme, ultimately, we're not selling clothes, even though the clothes should be able to stand up to that, you know, the quality and fit and all that kind of stuff. But really, what we're selling is a lifestyle, and, you know, a way of expressing ourselves. So this is the extreme. But we're doing that even in the smallest ways, by our choices of designer.

Class Description

Interested in the world of fashion? Even if you're not an aspiring fashion designer, you’ll enjoy this class. Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design. He is the author of three top-selling books on Fashion Design, and the founder and executive director of Boston Fashion Week. 


In Fashion Design: Start to Finish, Jay Calderin will get you started through hands-on demonstrations and step-by-step guidelines. 
Learn to navigate through the design process, from conceiving a garment to marketing it.

The various phases of fashion design will be covered, including:
  • research and mood boards, collections and trends
  • sketching, draping, pattern making, construction 
  • branding, marketing, and industry positioning
Fashion doesn’t have to be intimidating. This class is a beginners guide to the world of fashion design, led by an industry professional.

Lessons

1Intro to Fashion Design Inspiration: Where to Begin 2Why Create a Moodboard? 3Student Mood Boards 4Fashion Inspiration Resources 5Learn from the Masters of Fashion 6Explore New Fashion Frontiers 7Why Narrow Your Focus? 8Find a Fashion Specialty 9Craft a Collection 10Learn to Edit 1Intro to Making Fashion: Draw, Draft and Sew 2Why Start with a Sketch? 3Drawing: Draw Your Muse 4Drawing: Sketch a Figure and Define a Silhouette 5Drawing: Render Color 6Drawing: Add Texture, Patterns, and Details 7Pattern Draping: Working with Muslin 8Pattern Draping: Drape a Basic Form 9Pattern Draping: Drape Folds 10Pattern Draping: Experiment with Style Lines 11Pattern Flat: Create and True a Pattern 12Draping and Patterning Recap 13Constructing Clothes: Put it Together 14Constructing Clothes: Make it Special and Finish Well 1Intro to Fashion Marketing and Branding 2Explore Your Audience 3Display, Data and Design 4Share Your Work 5Find Your Following 6Inform Your Brand 7Build Your Business Model 8Why Tell Your Fashion Story? 9Establish Relationships 10Be Ready for Change 1Intro to Produce a Fashion Show 2The Fashion Show: Why? When? How? 3Pre-Show: Develop a Fashion Show Concept 4Pre-Show: Build a Team 5Pre-Show: Create a Timeline and Checklist 6Day of Show: Backstage Strategy 7Show: Working with Front of House 8Show: Scheduling Run of Show 9Show: Breaking Down the Event 10Post-Show: Increasing Your Audience 11Post-Show: PR for Fashion Shows 12Post-Show: Dealing with Downtime 13Fashion Design: Start to Finish - Wrap Up

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