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Find a Fashion Specialty

Lesson 8 from: Fashion Design: Start to Finish

Jay Calderin

Find a Fashion Specialty

Lesson 8 from: Fashion Design: Start to Finish

Jay Calderin

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Lesson Info

8. Find a Fashion Specialty

Next Lesson: Craft a Collection


Class Trailer

Fashion Design Inspiration: Where to Begin


Intro to Fashion Design Inspiration: Where to Begin


Why Create a Moodboard?


Student Mood Boards


Fashion Inspiration Resources


Learn from the Masters of Fashion


Explore New Fashion Frontiers


Why Narrow Your Focus?


Find a Fashion Specialty


Craft a Collection


Learn to Edit


Making Fashion: Draw, Draft and Sew


Intro to Making Fashion: Draw, Draft and Sew


Why Start with a Sketch?


Drawing: Draw Your Muse


Drawing: Sketch a Figure and Define a Silhouette


Drawing: Render Color


Drawing: Add Texture, Patterns, and Details


Pattern Draping: Working with Muslin


Pattern Draping: Drape a Basic Form


Pattern Draping: Drape Folds


Pattern Draping: Experiment with Style Lines


Pattern Flat: Create and True a Pattern


Draping and Patterning Recap


Constructing Clothes: Put it Together


Constructing Clothes: Make it Special and Finish Well


Fashion Marketing and Branding


Intro to Fashion Marketing and Branding


Explore Your Audience


Display, Data and Design


Share Your Work


Find Your Following


Inform Your Brand


Build Your Business Model


Why Tell Your Fashion Story?


Establish Relationships


Be Ready for Change


Produce a Fashion Show


Intro to Produce a Fashion Show


The Fashion Show: Why? When? How?


Pre-Show: Develop a Fashion Show Concept


Pre-Show: Build a Team


Pre-Show: Create a Timeline and Checklist


Day of Show: Backstage Strategy


Show: Working with Front of House


Show: Scheduling Run of Show


Show: Breaking Down the Event


Post-Show: Increasing Your Audience


Post-Show: PR for Fashion Shows


Post-Show: Dealing with Downtime


Fashion Design: Start to Finish - Wrap Up


Lesson Info

Find a Fashion Specialty

So now we've done a little bit of forecasting we kind of trying to predict and now we're going to narrow down even further fashion today the big name fashion designers we just assume that he designed everything because they have, you know, they offer everything from underwear to outerwear, but we need to remember that they have teams of people that designed specifically for those categories they work on their under their over, under the umbrella of that designer in terms of what they want to focus on that that particular season, but we want to remember that that the specialty is very important that focus, so here are a couple of specialties one is the art and craft of fashion, so custom clothing or maybe costuming, you know, we talked about the importance of that sort of that high level and that's, where you're going to live at that's, where you're gonna work at, then we have active style we have, you know, athletic, where we have fashion has has so many influences from everything from...

uniforms to athletic apparel that you'd wear to work out, you know, we mentioned earlier about yoga and things like that it's, like those things are influencing how we wear our clothes and what we wear special occasion, this could be everything from a wedding being the bride to actually going to the wedding parties date night you know, I always talk about the dress you wear for a party might not be the dress you wear for a date, right? Because they're different objectives you're trying to say something unique with what you're wearing and then a perfect professional, this could mean a lot of different things to a lot of different people s o depending on, like, really getting an idea of your customer and what are some of the needs? And how does the fashion feel like it's a you know, what does that mean, professional? It'll mean different things to different people, but you want to figure out what it means to you and then last but not least on the special see there's also the whole idea of fantasy and not necessarily just I mean, we have some great examples because people in the class we're doing costume, who are doing, um we're doing theatre as well as cause play, so these things are about that, that sense of the the idea almost being more important than the garment in terms of this makes me feel a certain way. I'm expressing myself certain way, or I'm embodying a character, you know, whether it being caused play or an actor like feeling like you're pushing that envelope, and from a professional industry point, this could also be for dressing performers. So we don't you know it's not necessarily a theatrical costume. It might be a rock band, right? And they want to do leather. But how do you do leather for performance? And how do you do a leather outfit that can be worn for many, many perform this is, you know, do duplicate it is there, you know what air the needs of that theatrical experience? And here we have also, uh, some bonus materials that are related to this whole process and it just a note about the bonus materials a lot of times there's um, heavier, deeper delving into the subject that, you know, in a simple conversation, it's really hard to get up. So I tried to include some of the bonus materials not just having guides but also having concepts and things that you can the steep in a little bit longer, which I think are really important because a lot of times, especially with fashion, we kind of think it's just fluffy and light and, you know, and there's there's a lot behind the content that I think it's really valuable, so I'm hoping you take advantage of that. So okay, so let's explore these a little bit. Here we have items from a collection, my christian lacroix and the reason I really respond to these images it's just all the detail and all the techniques that are used to make this come together I mean the stress has so much going on there are ribbons there beating there's you know stress distress fabrics beautiful brocade so there's a lot there in that world that we were going to touch that about that with an education about those techniques that we need thio think about including if we're working on that level then we have the importance of importance of athletic wear and here it's definitely a little more on the fashion side here but we want to think about why the fashion component is so important and the want to think about what is it during the performance of that activity that those clothes are supporting so is it about you know, feeling dry is it about feeling mobile? Is it you know about for instance in yoga you know there's always ah a lot of yoga collections there's always a layering piece because you warm up but then you know when you cool down you want to be able to cover up so that whole thing about that uh those processes can translate into the fashion world here for a special occasion and in special occasion as I mentioned there so many different ones the really sort of easy go to is the wedding because it's such an imp important part of of of our lives and we want to ask ourselves what are the what are the important parts of designing for a wedding? So I mean, from my personal experience I kind of feel like the whole wedding world e I mean, the whole bridal world is a whole other industry it's sort of off, you know, whole sort of satellite of fashion because it isn't just about the latest trends that includes so much more and I'm just curious is we have someone who designs bright aware what are some of the things that you find when you're working with brides that kind of are important? So right now I'm seeing a lot of uh um brides who are very athletic, very physical feeling very constricted by the trends by the fabrics, the fact that there's no give and they are so conflicted by they want to be able to raise their arms they want to be able to move around and these dresses are not allowing that so to somehow meet there what their design ideal is and combine it with perhaps technical fabrics fabrics that have some give near cream layering with lace so that there is a garment that has the look but can move with them and it's been really challenging and fun that's an amazing example that's very that's a real tangible example and then we in addition to that I'm sure you come across the whole idea of the the fantasy behind the bridal experience that they come to prepared thie ideal what they have in their head and then somehow interpreting that in a way that they can work because you know well I want you know, backless but I want sleeves and somehow figuring out how to put sleeves into a backless government there are always these things about trying to marry there design idea their concept with the reality of actually putting it together and making it stay on them during the wedding and that that's really important because I mean in bridal where you really understand that that the bride is going to come in with all these ideas but it's also true when you're designing garments ifyou're not dessert designing for the masses and you're working with clients one on one a little black dress can be a really collaboration between the designer and the customer. The other thing that's important to remember is like when we talk about special occasion the word special there's an emotional attachment to whatever we're we're categorizing its special so it means something to us so that means we will want to feel a certain way so that how you feel in that dress like you mentioned the more athletic you know bride's want to feel like they're still you know they can be aware of their bodies you know and be mobile so we don't want to forget that that word specialist is very, very important okay? So and here working into the professional mode and asking ourselves again what is professional and I picked these because these are pretty sort of corporate examples but remember that people in different professions will have different ways of interpreting professional here we have the suit and the thing about these suits there I think is really important is that very little embellishment you know there might be an accessory in terms of a pin or pearls but the idea is to look clean and streamline whereas for someone else professional might be uniform right like an actual uniform and a za fashion designer you can pull a lot from uniform and utility clothing and on the opposite spectrum we have in the creative professions you know, if you have an art dealer, chances are she she might have a little bit more flair and how she dresses but still wants to look, quote unquote professional and then we talked to fantasy and you can't do fantasy without lady gaga and I think one of the great things of about lady gaga and how she plays with fashion it's she's telling incredible stories and reinventing every performance is a reinvention so we want to figure out how plays a part in our design process okay, does anybody have any particular fantasy where or theatrical where that it stands out to you is something that was particularly on target and really helped uh the actor or the performer or anything with cosplay does that kind of make you feel like that character? Nothing that particularly jumps out er, since teo mind, um, no that's, okay, it's, a harder one, if you don't like, do that aspect of a lot. But I think when it comes to this, like I mentioned with the other performers, we want to ask ourselves, what is that fantasy we're creating? Because, although here it's in the extreme, ultimately, we're not selling clothes, even though the clothes should be able to stand up to that, you know, the quality and fit and all that kind of stuff. But really, what we're selling is a lifestyle, and, you know, a way of expressing ourselves. So this is the extreme. But we're doing that even in the smallest ways, by our choices of designer.

Class Materials

Bonus Materials

Mood Board Checklist
Styling and Fashion Show Gear Guide

Bonus Materials with Purchase

Body Measurements Chart
Care and Feeding of a Garment
Change Agents
Copy Rights and Copy Culture
Dissemination - FashionArt
Fashion Equations.pdf
Fashion Show Checklists
Question Charts
Specializations - The Players
Starter Questions Chart
Pattern Making Gear Guide
Sketching Gear Guide
Sewing Gear Guide

Ratings and Reviews


Jay is a rare gem in the world of instructors. He has the perfect balance of information, examples, and hands on visuals. He included his students in the teaching process. They were not just the audience. Even the viewers were encouraged to participate! I loved his teaching style and enthusiasm as well as the content of information he shared with us. He covered a vast amount of information and led us at a pace that was very easy to follow. It reaffirmed my love of fashion as well as designing new ideas. This class was inspiring and motivating. If you are even the slightest bit curious about Fashion Design, constructing patterns, or even drawing models, this class is for you. It was all encompassing for an overview of Fashion Design from start to finish. Jay has an easygoing manner that you will want to watch him again and again. A great resource for your library. I can't wait to see him again in the Creative Live classroom!. Good luck to Jay and all his endeavors! Thank you Creative Live for providing yet another great learning opportunity for an international audience.

Michelle B

This is day one of Jays class and I am already hooked and purchased this class. Jay is an awesome instructor. He explains everything in easy to understand terms. He explained things that I have bought books to learn and didn't in one easy lesson. I recommend this class for anyone that has a interest in Fashion design or even learning to draw models for anything you need to sketch out. I hope Creative Live will bring Jay back for more classes. Jay is a instructor also worth having in your tool box of CL classes to refer back to for learning and inspiration! Thank You Jay for sharing your knowledge with us!!


I agree with everything that michelle-b said in her review of this class, and will add that I can tell that he is an instructor who not only knows his subject matter, but has excellent teaching skills. He is very engaged with his students, and focused on making sure that they get what he is telling/showing them. He also has the rare gift of distilling a complex subject down to its essence and teaching it in a simplified form that gives the student a good overview of the basics, and somehow also gives the student insight into more of the subject’s depth than he actually says in words. This broader understanding of the subject empowers the student to proceed on a much higher level than would be possible after taking any other course overview. Even more amazing is that the lessons covered in this way could be (and are) full courses in themselves elsewhere, but were merely segments of this two-day CL class. For this reason, if I ever got a chance to take one of Jay’s classes at the School of Fashion Design, I would take it in an instant. I too bought this class by the end of Day 1. For me, the segments on sketching and drafting alone were worth the $69, and the rest is bonus.

Student Work