Finding Your Mindset
Your Mindset, this is how do you actually get into this space? The mind space , to make this happen to brand yourself and what I talk about, branding yourself, I really mean positioning yourself in the marketplace so that you can get what you want. Your mindset is the most important thing. I have found that we ourselves, tend to undermine what is possible for what is possible. One of the things that I learned when I was interviewing designers and how to think like a great graphic designer was that aside from Milton Glaser and Massimo Vignelli all of you are the great graphic designers, Stefan Sagmeister, Paula Scher, Michael Beirut, Emily Oberman, Karen Goldberg, they all said the same thing independently in separate interviews that I did with them, that they woke up every day and still wondered if they could do it. They didn't wake up thinking, isn't it just great to be me today? (students murmuring) The only people that really did do that were Milton Glaser and Massimo Vignelli And w...
hen I interviewed them both, they were in their eighties and I think by the time you and your eighties, one would hope that at that point, you're like awesome, glad to be alive today. (students laughing) So the point here is that we self-sabotage. We self-sabotage our own possibilities by just assuming that they're not possible. Think about if you could do anything you want. If you could imagine a day, five years from now, or 10 years from now, where you wake up and the place you want to wake up with the person who you love next to you and your dogs nearby, or your kids in the next room or whatever it is that makes your heart sing. Imagine what that is and write out that entire day. From the minute you wake up till the minute you go to sleep. No censorship, what happens? Hold that close to you. I have had my students doing this now for years and coming out of Milton's class I share the anecdotes that we've all experienced since doing that exercise, where just the declaration alone, of acknowledging what it is you want, helps you begin a path to get there. Because we so frequently keep what we really want, even a mystery to ourselves. And if we keep it a mystery to ourselves, there's virtually no way it's going to happen. So the idea that you could think about what you want, and it's a really hard exercise I have students all the time coming to me, pulling their hair out, saying this is too hard ,I can't do it. It's too many choices to make. Great, it should be hard. If it was easy, it would be easy. It's one of the things that we'll talk about later. So I want to think about your mindset. And I want you to think about what it is you are actually not thinking about and begin to consider, even just consider the possibilities about what the possibilities are.