Branded content is everywhere, with more companies than ever trying to promote themselves with useful content that their customers want and need. Unfortunately, consumer engagement with that content is plummeting. It’s enough to make it hard for a marketer to get up in the morning.
But don’t despair! There are ways to fight this epidemic of disengagement and ensure your branded content becomes a regular stop along your customers’ daily journey.
This course will help you master your customers’ real-world aspirations by using marketing levers to trigger their progress and delivering content that can change their lives. Not only will you succeed in engaging your customers, but you’ll also rediscover your energy and joy for your work again.
In this class, you’ll learn how to:
- Create and deliver content and media that triggers people’s dreams and aspirations and reaches them at critical moments along their journey.
- Develop a clear roadmap for engagement marketing that will spark a two-way love affair between your company and your customers.
- Shift your marketing priorities from growth to engagement.
- Position your brand and product as an aide, guide, mentor, and tool.
- Discover your message pillars and content strategy basics.
- Figure out which content channels you should be meeting your customers on.
ABOUT YOUR INSTRUCTOR:
Tara-Nicholle Kirke is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, Wealthier, and Wiser.
She is the CEO of TCI, marketing, content strategy, and leadership development firm that creates transformational experiences for conscious leaders, businesses + customers.
Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content, and digital/social media, and media relations. During her career in Silicon Valley, Tara has created brand, growth, media, and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite, and many, many more.
She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.