Creating your Vision Statement
All right, let's get started on page three. You see the five vision statement questions, and they're right here. So the first question for a vision statement is, What are you building? The second is, why is this business needed? The 3rd 1 is, where is your business located? Is it local? Is it global? And when will you be open for business and who are your customers? So one of things I want to talk about also, about naming your business. If you put your own name in your business, chances are it probably will always be your own business. So if you pick a name that is not related to you personally than the branding could be much stronger for acquisition in the future. This is my vision statement. I will be the leading company that provides this great service to people that have this problem, you know, and become the world leader in three years. Something like that. So it has to be a really visionary statement. Let's go to the mission statement, and the mission statement talks about. So Am...
azon says our vision is to be the Earth most customer centric company to build a place where people can come to find and discover anything they might want to buy online. You see, that's huge. A vision. Are they fulfilling their vision? What is the product of service and how is it different? Why will anyone buy it? And what doesn't add? And where is the benefit for the customer? So you have to explain in your mission statement why anybody would buy your product, invest in it. So if you say well, it's better than anybody else's, that's meaningless to somebody. You have to be clear about what it actually provides. So this is what the mission statement is all about. Why does it exist? Um, it's short. It's to the point. It can be fun. It has to have a clear statement of purpose. So what I like to do now is I actually would like to have you get started on your mission and vision statements. So let's go back to the, uh, the vision statement questions. And let's answer this and for you out there. So tell me, what are you building? Let's think about this for a second. Like what are you building? Are you building a Are your eyes is a product? Is it a service? What is it that you do