Long-Term Growth Strategies
So let's talk about your dream, because so far we've talked a lot about processes and we'll continue to talk about processes. But let's talk about the dream. What is your dream? Are you? You know, like we've seen that picture of Richard Branson when he's in on Necker Island in the British Virgin Island, on the hammock with the laptop, and, you know, he's like, Well, this is how I work. Is that your dream? It's your dream to be in at home. It just in time for when your kids come home from school after you've done two sessions in the morning. Now you you know, in time now you switch over to Mom and you do that. Is it the four hour work week? I'd prefer, if in your visualization, your dream that you fill in the blanks as much as possible. And I talk about this a lot in my book on how to create a wanted all list or the list where you actually start to think about how specific you want to be about what you want, is it with the relationship? Is it by yourself? What's you know? What do you wa...
nt to set your priorities on it's entirely up to because it is your dream. We're not building anybody else's dream. We're building your and your own dream alone. So when we talk about operations, my recommendation is to get involved in systems that are one size too big, one size too big, for the reason is you want to grow into something and not start with something that you outgrow, and then you have to get the next size anyway. And growing into a biggest system has Theodore Vantage that in order for you to feel like you're utilizing everything that's available to you, it's almost a little bit of pressure, right? So always aim for one up automation. Have you heard about the term automating yet? Does that say something to you? So automating basically means if it is a repeatable task, a clearly defined repeatable task you want to automate it, so if you do estimates on an ongoing basis, you want to automate the process to some extent, if you produce nondisclosure agreements, if you produce any kind of agreements, everything should be automated. If you stay in touch with your clients, which you should that also should be automated because when you are out producing or out working or out, managing clients or coaching or consulting or doing post production or creating, you're not going to have time with the one on one Klein contact to turn customers into repeat customers. Because what we didn't talk about earlier is when we were looking at the 100 or 108 clients, as Connie outlined so perfectly for Jen is off course we don't want her to do ah, 108 new clients every year we want repeat business. There's an 80 20 rule that says that 80% of your income is derived from 20% off your list. So we want to learn on how to maximize the list and how to maximize the value that comes out. Platform building basically means is the platform on which my social media social networking operates on yes platform. When I go as an author to a book publisher, the first question they asked me how big is your platform? And then I say I have three Twitter accounts that have anywhere between 25 to 4500 followers age. I have a linked in group with 23,000. Another one that I'm building up. I have three Facebook pages. I have you know, I have Ah, blawg that reaches about 40, people. Have a news, you know, tip sheet that goes out to 3000 people. And then we'll all calculate that together, and we arrive in a number off that say it's 90,000 people. So I come with a platform off reaching anywhere between 40 and 50,000 people a month. That's pretty good. So Instagram followers, I found that instagram is incredible tool for especial, especially millennials because they're so comfortable with it. Um, I was really upset that my daughter started her instagram account way after I did mine. And she has way more followers than me. I'm afraid it is because she's really cute. And maybe I am not so much so. So you know, she always like goes and she's like, Hey, Mom, cut another six followers. How did you got? Oh, so so use the tools that are available to you that are relevant for your particular type of business or your particular type of platform. So ah, platform building includes direct mail, networking, social networks and professional networks. It doesn't matter how you reach him as long as you reach him somewhere and you can not. You cannot do everything equally good. So you're gonna have to focus on some of those things.