Test Your Awesome Idea
this segment is all about now testing your idea. Because what we've talked about now we talked about what's the vision? You know what we try to change in the world. What what we set out to do. We talked about the mission. How are we going to do that? And then we heard about how toe sort of fine tune this idea. And we talked to this wonderful guest, Victoria, who shared with us the you know, her process on how she even ended up sort of creating and building this business. And now we will talk about how we're going to take the tools that are available to us and a lot of these tools actually for free, available to you out there and what I personally do it again, everything I talk about, this stuff that I do that I have pro proven that works. Those are my personal strategies, and you pick and choose from the strategies that suit you. So let's jump into this. So Internet marketing tools are a requirement now for any business out there. So the most important ones are so called landing or squ...
eeze pages, and you all have seen them there's some really good ones, and there's some really terrible ones. Then there is what's called an opt and form. We talk about ethical bribes, and we talk about testing headlines and content. The challenges for all businesses right now is the interaction with a consumer or a potential buyer, because it's so much noise out there. So if there's so much noise out there, how do you differentiate yourself? How do you set yourself apart and how do you know that you are? And this is all done through the testing. So this example up here are two. This is for the photo biz boot camp, and you see the address at the bottom. So if you want to go and join the boot camp, which is going to launch again in September, you're welcome to do that. Put about 1000 to 15 other people through every time I do this, only to do it twice a year. So the reason I do the boot camp I created this video serious is for the purpose off lead generation, because you have to create something which is called an ethical bribe, something that people want from you that gives them content that gives them information. And in exchange, it's like a transaction. I'm giving you information and in return, you giving me your email, you give me your email. Then, of course, I'm going to market to you. So I built these two pages, and it's for the exact same thing on the on the page where you see the three sevens that boot camp reveals. All right there, that was actually a video. And on the other one, it's just a photo off me. There's no video. And so we did thes. You know, it's the same kind of content. Which page do you think? Converted better and conversion means that somebody goes to the page and they do what I want them to do, which is they give me. They signed up for the boot camps. Which page you think, um, converted? Better video the video? Is that the eyes that your final answer? Uh, very good. So here's the numbers. So the 1st 1 of the original was the one on the left with 55.27. Other conversion rates are insane for the boot camp, but that has to do because my brand is already, you know, to the point of people know that when the sport can comes, they better sign up because it's only twice a year. So our conversion rates when somebody goes that pitch. I mean the's conversion rates are very rare and the other one at 56%. So this is a neck to neck race. So it just shows you when you present a powerful information and people really want what you have and it is proven. I mean, we have hundreds of testimonials about the boot camp people. Just people go crazy over it, and it's really good information. You know, having a company that you work with that you can give feedback to is very, very, very powerful. And this is a WordPress plug in. That means when you build your website on WordPress. This is super easy to create, so you just go to the template and then you pick a template, and all these templates are also responsive and the term responsive means. And it's very important that everything you do out on the Internet is responsive because it means that it automatically automates converts into a page that's readable on smartphones. and tablets. Um, the analytics that I was able to get from this was that the It even tells me the probability off one page, outperforming Yes, so I can do a test. So again, you know, you find the company that has sales pages or opt in pages, you go and you use their template and you write the copy and it takes you through. It's like, you know this like Step one, Step two, Step three step for Step five and it's really intuitive. So you can go through it one by one by one by one and then ask you all the question. When are you going to do it? How you're going to do it? What you're giving in return. Here's the link, so it's easy to follow. Then you do the, um, the plug in with your with your website and voila your pages up the ethical bride we're going to talk about in just one second, and in some of these, you can do, um, several pages. So you do an option, an option B or an option C because sometimes you don't know. Does it convert better with a video? Does it convert better with a photo. Does it convert better with me saying this headline? Or does it convert better with saying that headline? So I put 23 pages up, And then when I first start sending the traffic to the page, I make sure that I constantly check. And then I look at it and where it says the probability off this page, outperforming the other page. Then, of course, I'm gonna pick the page. I'm gonna take all pages down that it don't not performing well. And I'm going to eventually leave up the page that performs better. So the ethical bribe and then the call to action. The call to action is Have you all heard about a call to action yet? Okay, So call to action is you got to tell them what you want them to do. I am amazed on how many times I go to a website or get a promo piece or somebody hands me something and it tells me nothing. What do you want me to do with us? Do you want to look at it? Join me to call you to remedy book? You do. I'm gonna go to your store Do you want me to check out your website? You want to give you money? Do you want me to go and get a massage? Like, what is it that you want me to do? It's probably the number one thing that people forget to ask for. You know, new entrepreneurs, especially and photographers Don't just send him a picture and then hope that they figure this magically out together. Or don't just send them a piece of jewelry on on on a piece of paper and give it to them. That means nothing to anybody. Tell them that. You know if they want to feel beautiful if they want to feel special for the next special event. If they want to reward themselves, they want the gift themselves. If they want Teoh, whatever it is that ties in with your product, tell them what you want them to do. Come to my store, book your massage today. Right now. Pick up the telephone. Don't miss this important moment in your Children's life. You wait a year. Guess what? It's gone. It'll never come back. There's no reason to wait. Why? Postponed? Feeling good. Wipe was pone losing weight. Why postpone, you know, getting yourself on a positive track in life. So that's the call to action. It has. It has to have a certain type of urgency. And, you know, again it has to be something obvious that they want. And, you know, we will be finding out more about what they want when we go for the downs. So what do you think of this? If it hasn't been done before, everyone else, the stupid or you are pretty self explanatory, right? So I always get that when someone says I have this incredible, amazing, brilliant idea and I am not sure And and and it's so you it's so new. It's so unique that everybody wants it. And I'm like, How do you know? Well, because it hasn't been done before. Have you thought about on wide Hasn't been done before. Remember, 99% of all ideas already have been done before. They're just better. So if you're in that 1% do you think you need to think about that for a moment? Not to say that there aren't ideas that are going to come because you are in that whatever 1% most of the time. There's a really good reason why there isn't so, you know, just just be just be aware of that.