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Branded Photo Shoot Tips And Tricks

we are going to get into some branded photo shoot tips and tricks. So yesterday, just to bring everybody up to speed for people who were not watching yesterday is Caitlin of Indigo Type. Market is a service based business. Shame powers Amazon resellers to market their business and make more money telling stories. So she teaches. People had a market, their business on instant on Amazon. And, um, what's gonna happen is we wanted to make sure. As a service based business, we hear a lot from service based business owners like I don't know how to sell, like what I dio like. I'm a service provider and I thought to myself, Is there a way that we can create dynamic images on the budget? Like, what could we do to create fun scroll stopping images? Because it's not enough just to have 800 porch? It's of yourself that gets old real quick. How do we create dynamic stuff? Well, what could we do with a dollar 75 doughnut to create scroll stopping images? Let's take a little bit of a four minute view...

of what y'all can do at home with Something isn't both. As a doughnut. Let's go into that. Now. Now we're gonna do Kalen is Kim and brought a doughnut. And I didn't shoot the donut, but she feels get strongly on brand. So I'm gonna talk about how we can incorporate a piece of the donut. Could you grab that white shirt that you were this morning? We'll bring it back and we'll put it on over this. So we have that white look. Then we have this look, and we're gonna combine the two so we can grab that, and then I'm gonna talk to the camera, but we're gonna do oftentimes if we have the ability to incorporate something that feels on brand in a really fun and light way, we will. So what? I'm going to try to dio Let's see if it works. Is used a doughnut. Almost like, uh what it is called Monica. Yes, we have a donut. Logical. We're gonna see if it's gonna work with a white background. I'm gonna room of some of the bright colors because I'm not sure if a dream client would work, But we do have a beige sofa and a white throw blanket, and then we will take it from there. So a couple things to consider is that we have a tendril of hair and that if we had with doughnut on this side of Caitlyn space, I would be in competition with the tendrils. So I'm gonna focus on having the doughnut on the opposite side her face to balance the tendrils. The donut is now currently facing you on with the pink side toward me. Oh, got it. Perfect. And then if I can have your hand over this areas we understand twist the doughnut. Yeah. Okay. And what I'm gonna be focusing on, let me just get the light. Right. Great. So I am at FTO to 50. I s own 400 of a second. Have you put the doing it up? So I want you to keep that I open into the the I That I am focusing on is going to be the guy that's open a moving the tendril away from our I because the tension would add a shadow to it. And we're just covering the doughnut, and we're gonna have you Good. Now because you have a donut over your eye. I'm changing to 6 40 of a second, because the light is changing and we have almost campfire coming up from the ground. I'm going to the 5/100 of a second. OK, so now what I need you to do is bail. You have Ah, monocle and like, Okay. Uh, Okay. Now what I want you to Dio is do the same thing, but I'm issue horizontally, so it's gonna feel like a little bit silly down. Up. Okay. Now, what I want you to do is, um, same thing again, but that you're going to be squinting. I'm sorry. Not squinting. Winking way. Okay. Okay. What? Down again? Down again? 3 to 1 week. Okay. So I need it to come up a little bit higher so I could see your I I Okay. Thank do one. Uh, and then with your other hand, let's try bring it to the side of your head. Like, Okay. In 321 Okay. We got to sell it. We had a gap between the head. Yeah, yeah, because it was like it's unreal. I have a sale I'm taking on. New clients were having a celebration. Do not agree. Get it Hey, 321 one with a 3 to quote. What does happen here is I'm not just thinking of Caitlyn doing stuff that's like, Yeah, that's like cheesy. I get it. But sometimes in social to actually convey a message, you have to stop somebody. And if you're gonna stop somebody and have the ability to sell them something you can kind of create like a fun little twist on it. So somebody stopping, she's super excited. She has this donut of her eye, and it's just like she has the ability to do some thing marketing wise. So I don't just do things for fun. I think about how am I going to use it at the end and then work backwards while we're watching that. I can't help but feel that people can't easily find something as silly as a doughnut, because what has happened is that that works so well. That Caitlyn felt like that was such a good depicted depiction is that when we reveal the gallery that one of those photos then became her bio photo on Instagram, and I can't help but think we have no excuse not to take the little that we have to create something around conversations that aren't just like I'm your Amazon result specialist. You know, like, what is donuts have to do with her business? We don't not know, but she will find a way to combine all of it like a sweet I mean, you guys. I got dad jokes for days so we can use stuff toe incorporate, copy into, even if it had nothing to do. The donut. What? She had a really sweet deal. I know, I know, I know. Are you missing something like the center of a donut hole in your business? I got your back, right. So I don't care. You can literally throw me like any any something that's fun and cool and find a way to do a work around in your business so that then becomes where we're going to. So what we're gonna talk about now is product based business owners Now sometimes is a temptation to think all product based business owners they got a little bit easier because they have their products. But we talked about this yesterday. A nobody just want to see product. So it's up to the business owner and up to the lifestyle branding photographer to come up with ways to incorporate this. You Do you like us? Hey, Room grew ours. All of that car. Good job, guys. Can you show me the toy? Can you hold it up toward the camera? Hold your tweet? Yeah, just say that a little bit lower. Put it down. A job. Get job. Great, Great, Great. I feel good. I feel good. I felt I felt like I think this should be your first Children. I just have good mojo. I don't even know what you're you guys. This is called karma. It's Paul just attracting. So my first Children product shoot is complete. They were fantastic. It went so quickly and rapidly and very fortunate to be working with you other photographers. But I would still approach it the exact same way. If it was just shooting myself, I would shoot overhead. I would shoot directing a shoot to the side. So for bringing photographers who are looking about how we executed, it would take me a little bit longer. But the idea is to make sure that the product itself is being used as a prop, but also the functionality as a point of marketing for the business. We're not going to do a different set up how we're gonna be doing, Beach tells, and the boys are changing into trucks. One thing I want to note that as a photographer, what I didn't expect to coming in here was to shoot everything against a white background. Uh, this is a decision that I'm making from artistic perspective, because I know that I have to play to my strengths in the way that I can do that is to have manageable light to create a feed that is really directive towards product itself. If I were to take them against anywhere else in the studio, it's like darker colors. It's not on brand, and that's going to be a mismatch. Do I wish that I could shoot with a variety of backgrounds? Yeah, I dio. But from an aesthetic perspective, as I create marketing collateral across the board, it's gonna be important for me to think about beginning middle and end, and that is what we're doing now. And I firmly believe that these types of photos incorporated with their branding photos, their product photos and then a lot of, like, inspirational quote so they like to use, I think is gonna be good, will execute on that. Okay, so that was a little bit of an extended version. But how important it is to incorporate It's so crazy that the reactions that we got with the audience when we knew a photo hit Even if many of you guys are not photographers you knew implicitly Oh, I heard. 00 those are what you're going to see in the gallery. A lot of them won't make it, But it's so crazy how you might not even be in the market for a customized towel and you're like, Oh, you might not even have a dog or like dogs. But, you know, a cute dog when you see when the Internet, right, anything that's gonna pop and make you slow your roll is all the type of stuff that we want to start producing when we start doing are branded photo shoot. So on that note of on the inside of social curator, we have a mix of business owners, and we got into the topic of draining photo shoots, and this one random thread totally took off and I wanted to make sure to showcase because people always come at me and be like I don't sell towels. I'm not an Amazon retail specialist. Therefore, I can't do what you say and I'm like, Okay, let's take Taylor as an example, she says, Photos of you and your environment. I'm a podcaster, So I made sure to have my headphones and microphone. I'm also a strategist, so I made sure I had my laptop in my notebook. You interacting things that help best show off what you do. This ended up getting like 11 times because little light bulb went off with people understanding, saying, I'm hiring a photographer for a portrait session. I'm hiring a photographer to convey visually to show and not sell what I do now. On the other side, Angie McPherson is a branding photographer based in Virginia, and she's like a queen. She goes in and she starts nailing these down for people who are not photographers. Headshots, a variety of half body and full body lifestyle showing off your personality. Look at how simple this is walking, laughing, uh, smiling, sipping, coffee, reading, hanging out on the couch. It's like, honestly, we have to learn how to reprogram our brain, to say What is going to stop and show somebody on Instagram. And then she goes behind the scenes. What tools? What props? Seasonal photos are always good, and I love this idea because as we prepare for social curator, when we want to promote something in the summer, we're shooting it in January. And so we got to start conveying and building out seasonal stuff that makes us pertinent to where we are. Seasonally now calm lock came in, and once she saw that people were having questions me like, I can't do it because I'm not ex commas a professional model. And she teaches other models how to build there modeling portfolios. And she's like, Jasmine, can I create a post with posing? Tips for people weren't models, and I was like, Yeah, of course. So Homegirl comes in, puts a couple of her pieces based on opposing guide that we had posted as part of social curator and then she makes a video showing her, uh, I was like, This is amazing. So on the inside, But we have is people explaining to their peers Hey, we're not all models. Then we have photographer saying this. So we need and then you have a professional model saying Let me Did you have a model? Okay, it all came together. So Holly says help. A place to start is the categories of nine total things you want to talk about in your business. Then create images of those things. These categories are themes that will run through your business and give you things to talk about that relate to your business without saying bye bye bye from me Jay Star has a video all about this. If you search the video section, look at how to create content in 30 days.