I am a huge proponent of having a dream customer. If you don't know who your marketing Teoh, you will never be able to market your business. And I know that that sounds like a crazy big statement, because it is so. I have worked with thousands of business owners, many over the years. And what I know is that your dream customer, they get you your gym customer, lights you up your dream customer trust you to sell them the thing that they want. Now I know about you, but I want to work with people who like me up. I want people just to trust me and say, OK, doesn't have carte blanc. You could do what you want to do. I want that and I want others for that for two Now I also understand that if you do not know who you are selling to, your efforts are going to fall flat. I want to do a little bit of an introduction to the businesses that we will be making over showing the whole gamut of the 30 days. Caitlin into go tied market is an Amazon marketing specialist. She empowers people who are on Ama...

zon toe, learn how to tell better stories and increase the revenue. I'm not gonna tell you too much more about that, cause I want to unfold naturally. Highway three, Tricia and Aaron Sele personalized blankets and towels. I'm not going to talk a little bit more because I want you guys to see the same way that I encountered their businesses on the Internet. I want you to encounter them without knowing too much of a backstory. Now what we know now is we know what they sell but what we don't know and which is just as important. Who are they selling to now, what I want you to do in your notes. It's a what am I selling, like legitimately. I know what's basic, but what are you really selling? Write down what you're saying, because the next thing we're gonna move to help figure out who are you selling to? Because then this becomes an entire game changer. So who you are selling Teoh is just as important as what you are selling now. I don't want you putting distances between these business owners. I don't want you to say, Well, I don't sell blankets. So therefore this doesn't apply to me. I don't even sell something on Amazon this new No. We will find growth in our similarities and see how they apply from one industry into our own. So now what we're going to do is we're going to see who Highway three is selling to. They sell blankets and personally personally blankets and personally tells now we're going to see who they're selling to. We're gonna cute that video right about now. We want to know more about your ideal client. This is where your business is headed. Like, where do you want to take your business? That you have now to start attracting more people you want in the future. So in order for us to create a photo shoot, that really reflects where you guys are going to build momentum. We need to understand Number one who retargeting from one. I'm number two. Hurry marketing to and the number three what they actually to see. So we've done a lot of heavy work getting us to this point. And now we are going to hear more about it from your perspective. And they were gonna hear about it from the perspective of your dream customer. Because if we can visually show who that person is, every snap of the camera is gonna get us closer to attracting him or her. So, um, does anybody wanna go first? In the sunny city of Houston? You'll find my ideal client. Her name is Lacey, and she is 35. Her friends would describe her as bright and happy. She spends her weekend enjoying her kids time with her friends and shopping. She dresses and cute and casual, trendy clothing and shops that online boutiques and marshals. Overall, her style would be best described as trendy. She is married with kids. She follows Joanna Gaines, one little Mama and I Mom so hard she follows those because they're real fun and cute and post relatable photos. I want her to feel a connection, to see happy photos and to know what to know. What. I'm selling personalized products. Perfect. Okay, so you know who she follows. You know why she follows them. You know she's married, you know, she has Children and you want her to feel a certain way when she looks at photos specifically your photos on instagram. Beautiful. Let's hear now. From Lea. Si. Okay. Hi, guys. My name is Lacey. I am 35. Not sure how that happened and have been married for 10 years. And we have three wild kiddos that keep us very busy. I love to spend my weekends spending time with my kids shopping a little bit and maybe sneaking in a drink with the girls. I have a slight obsession with online shopping at cute little boutiques or finding a great deal of marshals. Well, I love working as a teacher. I love to play hard to buy, hitting up a comedy show, going to Disneyworld with the kids or tackling my latest Pinterest D I Y project my guest hag. Yes. So what just happened is we personalized our customer. We meet her riel. I say we because I throw myself in every situation. So OK, so we just we personally, Lacey. So as ah week, start going to your props. As we start planning the photo shoot, we have now a barometer we measure. It is. Will Lacey find this appealing? What does Lacey want to see? Will she be inspired? So I think you guys killed it. I feel like I know Lacey. I know that she's on Pinterest. I know Disneyworld shakes bright colors. She has three kids. She's kind of at this point of three kids at 35 what? Where she at her station of life? What does that look like? As she likes her night away with her girls like I love that. And from a visual perspective, my job as a photographer is to execute against what Lacey wants to see. So the goal is for you to be able to speak about your drink customers in the exact same way. So now we know what they sell, and now we know who they're selling to. I am going to show you now who Caitlin is marketing to, so that she could speak specifically the same way. And we're gonna walk you through how you will be able to build out your dream customer profile the same way that was coming over. Now Ideal client is Christie, the owner, a fast expanding skin care line growing up in a family that worked to build and connect locals to the perfect business store front locations, further products. She also took her passion and connected with a local to create a skin care line for mature woman continuing to grow and fame across the country. Kristi believes outsourcing the work for her product sales online is their families and businesses. Best interest. Her goal is to connect with another small business owner to help expand her line around the world. On the top marketplaces. Beautiful. So that's your targeting. Let's hear now from Chrissy growing up in a community that loves working together as locals, I saw from a young age the importance of connecting with as many people as possible around you. As I've grown older, I saw a need within my group of women for a skin care line that doesn't care to youth but two women with mature skin. Partnering with local chemists can care professionals and pure ingredients. I created a line of products that allow women to love their own skin while looking as young as I feel. Our products have since been featured in local storefronts, Colorado mountain resorts and boutique hotel chains. My favorite part is the part of the proceeds of all the sales. Go back to the youth within the community that work together to create our products. Uh, how this Chrissy 30 30 years. So let's give her just put all intense purposes because when we say 30 ish there, we leave a lot of ambiguity. So women who is starting a business when she's 30 is very different from a business from a businesswoman who started this, which is 39. So for you can change it. But for as we go into the shoot, how old is Chrissy? Let's let's go with 35. Do it. I knew it. I mean, I know you're gonna mitigate your risk. Okay? Good, Because like, I think about this like let's go back. And when we think about creating content for women who are in who are 30 again, it's different from a woman who is 39. And so we have to pay attention to those nuances because that's what's going to allow your account to stick out and feel like, Oh, this is tailor made for me at 35 starting a business. Now, if you're wondering how they got to speak so clearly about their dream customer, we're gonna walk you through right that now. So the question then becomes, Do you know who you're selling to when I want to be very honest with this, but we're gonna have a barometer and a measurement. How to create your dream customer cheat sheet. Now we know that as instagrammers our objective as face bookers instagrammers, YouTubers uh, tweeters Twitter's We know our objective is to get content that is engaged with We want people talking back to us. Why? Social media for all intensive purposes should be social. So my advice is simple. No, your purpose and know who you're talking to.

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Jasmine Star

Jasmine Star helps entrepreneurs build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you'll likely find her walking her hometown streets of Newport Beach, California with a box of

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Identifying Your Dream Customer

Identifying Your Dream Customer

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3. Identifying Your Dream Customer

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