When To Raise Your Rate
Raising your rate. Everybody wants a raise. Everybody deserves a raise. Raises all around. So you have to start to look at how you raise. So I like to raise clients who are new first. If I'm looking at my number and my business is building, and it is worth having a raise then I have to start to look at clients that I already have and me saying to them, "Listen, we're raising rates" it's a little bit harder. But with new clients I can start to test the market and do that. What's the most important part of raising your rate? For me, it is when you actually add value to what you do. So how do you justify raising your rate? It could be the market is moving, and the market will move. Sometimes in your area all of a sudden everyone's getting a little bit less. Then there's a higher demand. So you'll start to feel that anyway. When I do what I do and I'm trying to do it a little bit better than the next person I raise my rates when I have added value. 'Cause I'm already gaining more experienc...
e. Every project you do you learn something from. If you're paying attention. You are doing things over and over again. After awhile you'll be like, "Oh wow, I do this really fast." I've watched some designers who freelance and I watch them use InDesigner Sketch and it's amazing. They're so fast. They're adding value. But they can't now charge just by the hour, because they're going so fast, they need to start to value price what they do. The other thing is with your existing clients, if you meet with existing clients you can raise your rate, but have that conversation. I have clients I've worked with for years. If I'm looking to raise rates if things are happening, I'll sit down with them. What do you want this year to happen with your business? This is what I'm doing with my business. I am being selective with who I work with. This is my new rate structure. How should we move forward? I find at that point, and we talk about a lot here, people say, "I broke up with a client." Sometimes that happens. And it's not really a sad breakup. I don't have a theme song for my breakups with clients. But what I would say is this. I have had to let go of certain people because it helped my business grow. If I'm offering the same services, the same resources, the same time to a client, that's not building my business I have to refer them to someone in my network. 'Cause I don't let go of that client forever. I say, "Hey listen, "I'm not able to continue with this work." "Here's a great person to help you." It's a great way to keep your network going, and to build your business. So you need to think about that. What is the direction of your business, not just there's? We have this idea that we have no power, right. Like, the client has all the power. Please pick me. I hope you like me. But the truth is, you have so much more power. They have a problem that they only can get solved by you. They need somebody who's professional who does great work, and cares and loves what they do. So you have so much more power when you walk into that conversation. It's your business. You get to choose. You have to handle what happens when you say, "Listen, I can't do this anymore." But you get to choose that and it's the best. I have not had a problem ever saying to a client I can't service you any longer because of this reason. I've just helped them get somebody else to work with them. People I trust.
This class will empower you to take your skills and monetize them as a freelancer. After this class, you will be able to identify competitors, price your services, and develop skills to network so that you can land that next deal.
In this class you will:
This class comes with an actionable, jam packed, workbook that will help you track your budget, expenses, customers, competitors, and more!
- Lesson 1: Build a freelance plan of action so that you are prepared for business
- Lesson 2: Develop your freelance network
- Lesson 3: Create a simple brand to set you apart from your competitors
- Lesson 4: Analyze your market value so you know your worth
- Lesson 5: Determine your hourly rate to charge the right amount
- Lesson 6: Estimate your time commitment so you can set realistic expectations
- Lesson 7: Decide if a project is better suited for an hourly, day, or project rate
- Lesson 8: Figure out when to know to raise your rate
- Lesson 9: Negotiate value with a target number
- Lesson 10: When to say yes and when to say no to a project
“Entrepreneurs, freelancers, and hustlers listen up! Don't miss out on the valuable information presented in this course. Andrew's insight is based on a tried and true method that has worked for many individuals. He applies the same expertise to this course, offering clear ideas and guidelines that are both effective and realistic. This class resolved many of the questions I've had as an entrepreneur and has given me practical tools to recognize my financial value, work more efficiently, and realize my dreams. Thank you Creative Live and Andrew for this life changing course!” -Gabriella Cook (CreativeLive Student)
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