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Build an Email List with Facebook

Lesson 12 from: Get Social: Connecting Your Business Channels

Sue B. Zimmerman

Build an Email List with Facebook

Lesson 12 from: Get Social: Connecting Your Business Channels

Sue B. Zimmerman

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Lesson Info

12. Build an Email List with Facebook


Class Trailer

Get Social: Connecting Your Business Channels - Day 1


Class Introduction


Make a Strong Impression Online


Online Business Cycle


Social & Publishing Platforms


Cohesion Strategy & Branding with Sunny Lenarduzzi


Build a Foundation with Published Content


Systems for Sharing Content With Rachel Polish


Lesson Info

Build an Email List with Facebook

how to double your email list using Facebook Razor and you have an email list. Okay, on the count of three, just yell out. What email marketing provider you're using. Okay. Mail. Chimp a Weber. Constant contact. Eye contact. I heard a get response somewhere in there. I have no idea. But maybe there was. Here's how you can double your email list using Facebook. OK, we use Facebook contests to do this contest. Bring out a natural human characteristic we all have, which is competitiveness. Now some of us hide it better than others. Some of us like me don't hide it so well, you know that when you lose Monopoly okay, doesn't hide so well. So contests played every human's natural psyche. And here are the six elements your Facebook contest needs online audience. Get out of your email. This is what you need to make sure your contest will help you double your email list. First things first. You want to make sure if you already have a brand, you put the logo in the upper left that immediately b...

uilds trust, and it builds off the trust that you've already built, which is critical next thing you want to make sure you give away an empathetic prize in the upper right of the contest. That is something like movie tickets. If you're a local brick and mortar location, do not. I repeat, do not give away IPhone. You know, Amazon gift cards, anything like this. You'll get a lot of entries, but they won't be quality. And we want quality. Okay. Next you want to count down 1/3 down the left side of the page. We've launched over 500,000 campaigns. Who can you believe that? 500,000 campaigns a lot. It's a lot if you guys had to run and launch that many campaigns yourself. And, let's say an average of 10 minutes per campaign. That's five million minutes. Anyone got five million minutes? No. Right? No. Okay, so we're saving you five million minutes if you keep watching. You see what I did there was good. All right, here we go. Countdown. Seven days or less. This is what we we've tested across many campaigns. Seven days or less is what works. Well, this is a test who did from 19 days to see how it works. It doesn't work is good. A 77 days is enough time to create momentum, but not too long where people feel like they can come back later and enter with me next. Do you want to make sure that email opt in is a step one, when you what you ask them to do in the contest. So enter email for your chance to win. Connected directly with a Weber constant contact. Get response. Whatever email marketing platform you use so you don't have to again code that yourself. And then what you want to do under that is asked for the like share and tweet. Now we're not requiring like Sharon Tweet, because that's against Facebook's terms of service is. But because of how this is designed, it implies that people need to like Sharon tweet. And that's all you need to drive engagement from people like this cute guy. Hey, this is Paul. Paul is a guy that, like your page, he's one fan. All you need is one Paul okay. To enter your contest to start the snowball. This strategy about the layout will work if you have at least 100 Facebook fans. If you don't have 100 yet go study a beginner's course on Facebook. If you have 100 keep listening. This is great content for you because I know you'll find a Paul in the 1st 200 fans that you have Paul shares and tweets to his follower. He's got 3000 on Twitter and 2000 Facebook friends. That's 5000 total reach. Let's assume that just five of his people out of the 5000 click through and enter themselves 15 30 it builds. This creates a snowball. Now, this doesn't go indefinitely, right? Otherwise, I'd be on here telling you could get seven billion email options on one campaign. It does have diminishing returns. But this is the cheapest way to get impressions traffic and email leads carry without spending your hard earned money. Because we all have family vacations. We want to go on. Right. Okay, this is the easiest way to do it. That's how you grow. Campaign reach and the last thing your Facebook campaign need, you're not gonna believe this Start on this next slide. I asked me all the time what they think they always get it wrong. Here it is, huh? 50% of Facebook users on Lee. Those of you watching online, okay, remain. Let's Onley use Facebook mobile on a daily basis, not mobile and desktop Onley mobile. So if you don't optimize your campaign for mobile, you're literally like chopping off your legs and trying to run a marathon. You ain't gonna win, you know? I mean, you're stuck. Okay, So make sure it's mobile optimized. This is what it would look like. Okay, Once you've built that, you've got the desktop version on the left. The mobile version, which is automatically built on the right. You know, you with me. All right, Good. Okay, so that's what it looks like. OK, that's what means say, make it mobile friendly. So let me break this down and summarize it for you one more time, in case you missed it. Okay, here we go. Number one brand awareness upper left makes your logo. Is their number two strong incentive in the upper right. Make sure it's empathetic. Number three, make sure you put that 70 count down 1/3 down the left side of your page. Okay. Number four. You want to make sure you got the email, opt in as the first step in that campaign. Number five is you need to make it and make sure you turn your fans into marketers like Paul guy we just saw. Okay? And lastly, you want to make sure you make it mobile friendly. When you do that, like, nurture, nested, this is the kind of results you can get. These are all with no ad spend. Okay, so nurture ness Got 77,000 free impressions. Okay, If you pay for 1000 impressions right now via Facebook ads, you're looking at a dollar 50. Maybe. How much money did they save by? Put together a smart strategy just by watching this course. That's like you guys saving all of that money. If he had to pay for 77, impressions, you're looking easily at about 770 bucks. Easy minimum. Okay, you're saving that by getting the strategies. 28,286 e mails captured. Yes or no? Would you guys like quality emails to that? You can imagine waking up one morning way all get our phone out in bed and we like, refresh our dashboards That determines if you have a good day that day, right? We've done it. If you don't do them bed, it's like probably the toilet. We don't go there anyways. You want that? A 37% conversion. Here's another one. Pro audio star. Just give you guys an example of a physical Good that did this really, really well. 58,000 impressions over 13,000 emails captured. Amazing 22.3% conversion rate. These are amazing conversion rates. And lastly, RV trader notice what they did here. Okay, They took the same six principles just outlined and rearranged them of it. Okay, Totally fine. I'm giving you a blueprint and you should edit it for your audience. Using those six elements. You can see her. 35,000 impressions. 10,000 emails captured for a 30.7% conversion rate. Do you think that social media market manager got a raise? Do you think that agencies retainer went up that month? You bet because it works. OK, so here is what you guys learn today. First we walked around, we talked about why your business really needs to be on Facebook. Huge numbers. 1.4 million active users again all over the place. It's unbelievable how big it is. Number two. I walk you through three ways to grow your page that you can implement today. And lastly, I walked you guys through the six steps that you can take to make sure your Facebook campaigns will help you double your list. And with that online audience, I want you to please ask any questions you have below. My feet will get them with Lily. But first, let's go right into the audience. I'm going to start with Sue because she's right in front of me and she's great and you're not gonna be crazy. Looks anymore. What did you think about the content? Okay, And you know what you think? The content. I thought it was fabulous. I considered myself pretty versed on Facebook, and I have used Facebook contest before, but I've learned something great. What did you learn specifically your one take away? Well, I had challenges with now no longer being able to do the welcome gate for the likes, how to get more fans. And I'm also looking to do something for cyber Monday and I now have my solution. That's great. Well, guys, I want to get a few more. Just the big take away that you give it to Nina here. You know what? Your big take away. So I like the contest idea, especially with the holidays coming. But if you just want to pull back, will I use like the Facebook feature to run a contest? Like, I guess I'm That's where I'm hemmed up. It's like I don't know how to start. It is a new image I created put together great question. And I totally went over that. I totally missed that. Like I went over it. I forgot to mention it the way you can build these contests. Okay, so you can either go on freelance or oh, desk and search Facebook contest, and you will find a developer you can hire to build this, which is great. You can also, if you don't want to be up one or 2 a.m. in the morning trying to work with your Polish development random guy that you've got online because its face looked OK because that's how we all pick freelancers. We just like scroll of pictures real quick. Mona Lisa, you're laughing, but you've done it. Okay, Nina back to you. So you can either do that or you can use a tool. That's what Heo does. But we enable you guys to do this as moms and dads. People want to save money. You just drag and drop it together without having to code. And it's a really quick, easy way to do that. To answer your question. It did run down. What? Your name? Lykina. I keen a beautiful name. Thanks. Love that. Okay, big take away. Ah, big take away, of course, was the contest idea. And, of course, the fact that ah, you can use more ads to get more people to your list. That is one of things that I've been working on. So great. Stop spending money on ads. Just do this free stuff. It works great, I promise. Just taking out the steak dinner with all the money you save. OK, well, fair. All right, let's kick it on over to Lily and take some questions from online way. Have many questions online will cover a few. One question was, someone saw the link on the cover photo on Facebook, and they're wondering how to do that is just in the description section the link of on the cover photo on Facebook. I don't understand the question. How do you get a link on your cover photo for Facebook? I think that you showed. Yeah, you're talking about the well. So you take it was in the description. So when you when you upload an image, you can click it and you can write a description of that image and you can put the bit Lee Link is what we like to put because we want to track what traffic we're getting from that link, and you can put it right in the description. So for every time you change that, you can change the description. Great, Awesome. And then let's see the next questions Photography by a day. Pool Should your Facebook your I'll be your business name like FB dot com Such photography by day pool or should be a keyword like FB dot com slash advertising dot photography. Before you answer the strategic questions, you won't understand how you're gonna use that girl. I mean, it's like when you're with your girlfriends at the table on your telling up a new business, you launch and you tell him something over my most is on Sunday. Give me your other. They're gonna remember right or something with dudes, right? You're playing stuff. Mrs. People don't think about this kind of stuff, right? I just want, like, an easy answer. Just think about how you're gonna use the URL for me. It's when I'm queuing all over the place. Thousands of people in the audience crowds just selling out. It's crazy. I need to be able to give that link from stage. Right. So it needs to be articulate. Nathan W. Latka. Right, Vs, Like, you know something that's not clear that I can see on stage Think about, you know, call up your friend and time on the phone. If they have to say, how do you spell that? Are within an R or a M or an L or an end or appear like, avoid those letters like that? Okay. And you know, getting words right. It's so, so critical. You know, I'm gonna go to the next side of real quick. I had sue on. Okay, to the podcast is absolute. 24 and soon Remember what? You broke down. Yeah, The sales Final four home. How much was that 97 $997 course she came on. I said to how much money you make last month and she goes, Boom, Here's the number, right? You go Listen, that episode and Nathan like a dot com, Ford's last of the Top 24 and she breaks down House used that funnel a lot of how do with instagram and pulling leads off Instagram, Webinars and Webinars and Facebook. So there's there's an art to copyrighting. You know, there's an art to getting the Burbage right in the bio to get the click on the link and take them back to the landing page. It's really important.

Class Materials

Bonus Materials

Social Media Quickstart Guide
Online Business Cycle Workbook
Editorial Calendar

Bonus Materials

Guest Instructor Brand Materials

Ratings and Reviews

a Creativelive Student

I have done several social media courses - nothing compares to this..... The emphasis consistently with each AMAZING presenter, about BRANDING YOU and STAYING ON POINT with all your social media efforts really hit home for me. I had never given it THAT MUCH THOUGHT.. WOW !! The audience participation sharing their tools and how they cross promote their list building and community building was a fabulous addition to the processes shared by the presenters... The clarity about each social media platform and how best to use was like a bolt of lightening to my brain, as was the organisational business training on managing your social media efforts . . . . I need this to refer to again and again .. .. . . I promised myself I would not buy another course BUT this one I cannot afford NOT TO BUY . I love love LOVE Creative Live!! Thanks Sue B, and all your brainy helpers, I have only 1 more wish and that is to have your team here at home with me . . S.I.G.H.

Roz Fruchtman

Sue B. Zimmerman's *Get Social: Connecting Your Business Channels* is one of the best I've seen of it's kind (or the best). It was easy to see that each guest speaker was prepared and truly loved what they were talking about - people can feel that. The energy was contagious. But, like everything else, one has to be diligent and follow those strategies that applies to them and their projects. It takes work! What I liked most was that although Sue brought all these experts together in one place to speak to us, she DID NOT make us feel as if we MUST master EACH and EVERY social networking channel in order to be successful. Sue B. Zimmerman made it fun, which makes one want to roll up their sleeves and get started and put in the work! THANK YOU, Sue B. Zimmerman! Roz Fruchtman (@PhotoshopHaven)

a Creativelive Student

This was a great course packed with valuable, actionable information as well as amazing guest speakers! Thank you Sue and the amazing Creative Live team!

Student Work