Why Subscribers Matter & How to Get More
another technique for optimizing your Youtube channel for sales is to get more subscribers. I've talked about this a few times before, so hopefully by now you understand this. But if not, I want to reinforce this idea with some more reasons why subscribers matter at the end of the day subscribers watch more of your videos and if people are watching more of your videos, there's a better chance that they're ultimately going to buy a product of yours. Why do subscribers watch more? Well, they've seen you before and have enjoyed your content. That's why they subscribe to your channel. Youtube also sends them notifications depending on what settings they have. They might get emails with your latest videos or your videos will show up on their home and subscription page, just being there will lead to more views. The other thing is that subscribers drive more initial traffic and views that increases the discoverer ability of your videos. When I say discover ability, I'm talking about your vide...
o ranking higher in the search engine, also showing up in suggested videos, This happens more when you get more views. So if you have 1000 subscribers or 100,000 subscribers, when you launch a new video, you're more likely to get that initial attraction that helps this. This is why it takes some time to grow a successful youtube channel because when you're just starting out, if you don't have an existing audience off of youtube, you're not going to get that existing traffic. This is also why it's important to send traffic to your videos. If you do have an audience, if you have an audience on facebook or another social media platform, if you have an email list or any sort of audience on any platform, promote your videos or share your videos with that audience so that you get that initial rush of traffic subscribers are also important because you can learn from them. You can learn about who they are, what they like, what products or services they want. You can do direct surveys with them to get this information, you can read through comments and messages from your subscribers or you can just look at the analytics for who's subscribing to understand more about the demographics of your subscribers. This ends up being your target audience and knowing that target audience helps you build a better brand. So a few tips for getting more subscribers. One is to just make sure you're making videos worth watching. Similar to with article writing in the old days. It was important to be writing content a lot consistently every day if possible, even if the articles were only a couple 100 words long. But now quality is better than quantity for both article writing and on YouTube. While some people have success posting random videos, daily vlogs and things like that for 99.9% of us our lives and the videos that we make in that style aren't going to be interesting enough to get more subscribers and to keep subscribers happy. So you have to pay attention and be a little bit more thoughtful in what types of videos you're creating using the list that I talked about in the last lesson. Of course you want to be using the features that Youtube has to encourage subscriptions. Things like adding links in your descriptions, using your branding tools, which will show you in the basics of Youtube section, which allows you to add a logo or a subscribe image to every single video that acts as a subscription button when people hover over it. Use cards and end screens to also have clickable links within your videos. These tools are available for us to use and Youtube has created them for us to grow our channels so we might as well be using them. Having a schedule for posting videos also increases subscriber rates. And the reason is because people subscribe to a channel because they want more content. If they didn't think that there was going to be future videos, then there would be no reason for someone to subscribe to a channel. And so you might be wondering Phil what is a good amount of content to be putting out? When should I be putting out videos? It really depends on your own schedule and how often and how quickly you can create videos. But remember the first rule which is to create videos that are worth watching. If you can only put out one valuable video per month, then stick to that schedule. If you can do it once a week even better if you can do it twice a week, that's even better. It's going to be hard to do that every day unless you have a lot of time on your hands or someone specifically dedicated to creating video content. So don't overextend yourself at the end of the day. If your schedule is once a month though and people are expecting content once a month, then that's totally fine. People will still subscribe to your channel for that regularity. It's just that if you do start to change your schedule and you don't post as regularly, that's going to decrease the amount of subscribers and decrease the amount of new subscribers signing up, telling people what your schedule is in your videos, in your channel trailer. Also in your channel artwork, which is the artwork at the top of your Youtube channel. That can help lead to more subscribers. You want to be using calls to action within your videos. This means you actually telling people on screen. It could mean having a title graphic pop up. Just something to actually get people to subscribe. Often just having the Youtube card or a link in the description isn't going to be enough. It helps if you're actually telling people within the video to do it and to take action and one other idea for increasing subscribers is to reward them. This could literally mean having a contest or a giveaway for people who are subscribed to your channel. This will make your current subscribers happier and get them more engaged with your brand. And people who aren't subscribed to your channel might see those contests and they'll be more likely to subscribe if there's a chance for winning a prize or being rewarded somehow. So these are the reasons why subscribers matter and how to get more subscribers from your channel. If you have any questions or thoughts, please let me know otherwise. Best of luck, and we'll see you in another lesson.