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How to Add Links to Your Website

Lesson 14 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

How to Add Links to Your Website

Lesson 14 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

14. How to Add Links to Your Website

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

How to Add Links to Your Website

in this lesson, you'll learn how to add links to your website in your Youtube videos. The three main places I'm talking about right now are in your video description using Youtube cards and Youtube end screens before you can use cards or end screens to link to your own website, you'll want to associate your website with your Youtube channel. There's a tutorial for how to do this in the basics of Youtube section. Later on, here's an example of a more recent video that I posted regarding podcasting. This is not a direct promotion of a podcasting course that I launched, but More of a tips or tutorial style video where we're giving six reasons why people should start a podcast in 2018. And you can see that I have a link in the description when you're adding links to your description, make sure that it's above the fold. What that means is it is above this show more button. You don't want to add important links below the show more button because it's required to click that button, which is a...

n extra step for a consumer or a viewer to see that link, you also might not want to put it as the very first thing in your description. I used to do this a lot with older videos. But what I've realized is that the first few lines of your description actually show up in your Youtube search results. So if this video shows up in the search results, they'll see the thumbnail, they'll see the title and they'll see the first couple of lines. If the first line is just a promotion of some sort of product or service. This might turn away viewers from even clicking on that video. So you have to balance having something that is short and catchy and tries to get someone to watch the video explaining what the video is about. But also including a link that is above the fold. The other place that I include links is in the card which pops up right there around five seconds again, how you add cards and end screens is in the Youtube basics section of the course. Got a funny face right there. But what happened was this popped up that said get your free guide or read your free guide And when someone clicks on this, both on desktop or mobile, which is a good reason to use cards because they work on mobile devices where most or not most, but a lot of people are watching your Youtube videos and then it has a link to an article about this topic. So this is not a direct promotion. Whereas the link in the description is a direct link to the sales page. This is a soft sale to an article that expands upon what I'm talking about. So they can click on that. Read the guide and let me just show you what that sales funnel looks like if you're curious. So the guide has the six reasons with a little bit more information and then at the end there is a pitch or a promotion for the full class. With the discounted link at the end of the video, let's go to the very end. The end screen will pop up with about 15 seconds or so left in the video. So there you have the link pop up and so I've added to links to the end screen. One is a direct link to the course and one is a link to a video about the course which is a direct promotion of the course. The reason why I have both of these is because Youtube actually requires that when you use end cards or end screens you have to have one clickable link to another video of yours or a playlist. And that's because Youtube wants people to continue watching more content of yours when they have reached the end of your video. So you want to make sure that it's something related. I think this is the perfect way to do it because it's a video related to podcasting and it's actually a video related to what I'm trying to sell, which is the course. So that's how you should add links to your videos in Youtube. Again, if you don't know exactly how to do that, continue with the Youtube basic section later on