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Types of YouTube Ads

Lesson 18 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Types of YouTube Ads

Lesson 18 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

18. Types of YouTube Ads

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Types of YouTube Ads

Welcome to this brand new section of the Youtube marketing course, All about advertising on Youtube. So this is when you actually promote your own content, your own videos on other places on Youtube. First, we're going to understand all the different types of ads this way when we go through the next lessons and you see an actual sample promotion and we show you how to use the platform to promote videos. You'll understand what you're getting into Youtube. As of this great chart. You have display ads which appear on the page with another video. This will appear on the right hand side of a video or it will appear below it here on this page. You can see an example of this ad right here, make a tattoo composite. This is not a related video that suggested or recommended for me. It's one that was paid to be positioned right here. If my video player was actually larger like this, then it shows down below it. Overlay ads show up on the bottom part of your video itself. Here's an example of an o...

verlay ad that appears at the bottom of a video screen. Here's an example of the skip a ble ad Where after five seconds you're able to click skip to actually skip the ad and get to the content. These ads can be These ads can come at the very beginning or in the middle of your video. The nonce capable video ads are similar but you can't actually skip them after five seconds and they can also be at the beginning or during or after. The video plays Bumper ads are a new reform of ads that are similar, but they are limited to six seconds long and they are not skip a ble. And then lastly we have sponsored cards. So just like you can create cards of your own sponsors can promote products that are relevant to your video through the Youtube cards that appear on your video. The different ads will cost different prices and we'll see more information about that later on in this section and you have the options to choose either type of format. Those are the different types of Youtube ads currently available. Sometimes these things change. So if this is outdated, let me know or I'll try to update it myself. Otherwise, let's move on to the next lesson and actually practice creating Youtube ads.