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Why YouTube is Perfect for Marketers

Lesson 2 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Why YouTube is Perfect for Marketers

Lesson 2 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

2. Why YouTube is Perfect for Marketers

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Why YouTube is Perfect for Marketers

you probably enrolled in this class knowing that youtube is a platform, you should be on as a business. You might have heard the saying that youtube is the second largest search engine in the world and that's true and that's one of the reasons why it's great to be on youtube according to some latest data. 3.25 billion hours of Youtube content is watch every single month. That's a lot of time people are spending on youtube. And if you can even capture a fraction of that time, you'll be able to grow an audience and grow your business with some of that time spent watching your own content. Not only is YouTube being watched a lot, but it's the main source of content watched by many people. More 18-49 year olds watch YouTube content than traditional broadcast or cable television. So it's a great way to get in front of that audience. Prime for being a part of your business compared to the old techniques of broadcast television or cable. And one of the reasons why youtube is so popular is bec...

ause people prefer watching video over reading text. You know, if you're on facebook or other social media platforms, that video has become a more popular form of sharing people's lives and stories. And when you're going through your facebook stream, you see more and more video every single day, every single month video is taking over the world and it's important to learn how to make videos and how to use videos properly, especially if you have a business. Another reason why I love youtube for growing your business is that it helps you understand who your audience is by giving you really great analytics. Once you have a channel up and running you can see what the demographics are for the people watching your videos. Are they men? Are they women? Are they young? Are they old? Where are they living? What languages do they speak? What other topics are they interested in? This allows you to understand your target audience, your specific target customer. And it allows you to create video content and also perhaps pivot your business to serve that audience. You don't have to waste your time or money on content creation or advertisements doing things like traditional newspaper advertising or television advertising. It's really hard to understand who your target audience is without the great analytics that Youtube provides. One of the other great things if you're using Youtube is that you can repurpose that content for other platforms like facebook. You can embed videos on your own website, you can turn videos into blog articles, text based blog articles, which is great for S. C. O. To grow your website and to increase your traffic. So for me, Youtube has been this awesome way to create content to serve the Youtube audience, but also to repurpose that content and grow my brand outside of the Youtube world. So hopefully by now you understand that Youtube is a great place to be as a business in the modern world in the next section of the course, you're going to be learning exactly how to set up different types of marketing funnels with Youtube.