Advanced YouTube Ads - Part 3
in this lesson, we're going over the content options here. We can determine the keywords, topics and placements to narrow where our ad is actually going to show up under keywords, this is where you actually put specific keywords or phrases that people will be typing into Youtube. And if they type in those specific keywords, your ad will pop up. You're not letting Youtube determine when you're out appears. You're specifically telling them when someone searches for photography course or learn photography. Your ad is going to show up. If I type in a web site over here on the right, you can actually get keyword ideas, digital photography classes and icon photography classes, Digital photography school, Digital camera school. This is a way to figure out what keywords and do some keyword research for what you should use. And then you just add all the keywords here. One per line photography course, learned photography digital camera course using keywords can limit yourself. So you want to mak...
e sure that you have enough keywords to make sure that your ad is actually going to show up for people next you have topics so similar to above. You have all of these different topics that people might be watching videos about. This is different than your audience because your audience might have a different background and google might see that oh, this person loves photography and they're a shutterbug. But now they're watching a video on beauty and fitness. Youtube may show your ad on a video about beauty and fitness, even if they're a shutterbug or they're not a shutterbug but based off of checking this box right here. But if you have this checked here, it could also show for all kinds of people unless you have your audience selected above. So if you have shutterbugs selected above, then your ad will only show for people categorized as shutterbugs, watching beauty and fitness videos. Now there's not really a reason to do that. But I think that's a good explanation or hopefully a good explanation of how this works and how topics is different than audiences. So if you don't want to put specific videos or specific keywords, choosing specific topics might be a better way to do it here. If I type in photography, you have even more options under visual and art design under consumer electronics. You have cameras, camera lenses, photo and video software. So if I'm promoting a video editing course or a video editing tutorial, choosing this right here might be the best option because it's going to show my add on other videos related to photo and video software. So that's topics. And then lastly we have placements and this is where you can do a lot of cool stuff with Youtube ads here. You can put in a specific Youtube channel or video or website or app that you want your ad to show on. So I know that for example Jared Poland is a very popular Youtuber that teaches a lot of the same things that I teach. So people who watch Jared Poland might be interested in my own content as well. So I might put in this Youtube channel. So let me search for Jared pollen and then under channels we have Jared Poland's channel. So if I check on that says your ad will appear on any eligible placement on this channel. Pretty crazy. Right? What if I want it on a specific video? What if I created a video that was similar to Peter Mackinnon's video here? A popular Youtuber about how to film yourself And I want my video to show up as an add on this video because if someone's watching this video about how to film yourself, they might be interested in my video on how to film yourself. So then I could take the U. R. L. For this video, paste this in here. Under placements and then under Youtube videos it's found this video and now it will show on that video over here. If I want to get rid of the Jared Pollin channel, I have to zoom out just a little bit so I can see. But you have this X over here on the right hand side to get rid of that. Cool. Right, This is a very great way to target specific types of people on Youtube. It's fun to play around with and yes, you do need money to play around and test out different things because not all of your ads are going to work. I might think that this works because oh well yeah, people are going to like my video if they like Peter Mackinnon's video video, but that might not be true. So I might need to test out different channels, different types of videos and things like that. But it's an amazing tool. And if you spend the time looking at your analytics and doing tests, you can get really good at Youtube ads with this. So that's the content tab. Next, we're going to create our video ad. So go ahead and find the video that you want to create an ad with and then we'll meet you in the next lesson.