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Advanced YouTube Ads - Part 4

Lesson 23 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Advanced YouTube Ads - Part 4

Lesson 23 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

23. Advanced YouTube Ads - Part 4

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Advanced YouTube Ads - Part 4

now we're going to actually create our adds to go find the U. R. L. For the video you want to create an ad with, it's gotta be your own go back to google Adwords and then search or you could even just search for it here. Or you can paste the U. R. L. Alright, so here it's found that video and you can choose if you want it to be an in stream ad or a video discovery ad. Or if it's only six seconds long, you can choose a bumper ad which remember we talked about in the first lesson of this section. Those are six second ads when determining which one you want out of these two. If you have an in stream ad, you want to make sure that the first five seconds of your video are really stellar because if not then most people are going to click away from your video unless they know what the video is about. So for this video, my ad starts out like asking the viewer you're here because you're interested in photography, right? And you want to learn more about the basics, which I think is a catchy way ...

to start an ad. And so I'm going to use in stream ad. If you think you're the start of your video isn't as catchy and you think maybe perhaps having a headline with a description will be more enticing for people to click on, then that might be a good option to use the video discovery at. Instead I'm going to use in stream and here we can choose a final U. R. L. For our video. I want people to go to this free course of mine. So I'm going to take this link paste it here, make sure that the H T. T. P. S. Is at the beginning and then I'm going to change my display your RL because I don't want this to show up like this. So I'm gonna just call it video school online dot com. Okay? Like that on the right hand side you can preview what it looks like on mobile or desktop and you can also see what it looks like on partner videos. So this is remember what we're talking about with the network partners. The video might display on a website like new york times or something. And I don't know if they use google ads on new york times, but on a website like that it might look a little bit different. Like so below you have this option for a companion banner which is an image that appears next to your ad. I would definitely recommend just using auto generate for now. Like they say, by uploading a video, it's a little bit harder, especially if your ad is showing on mobile or other websites. So I would just let youtube do its thing. And then lastly you give this out a name On the very far right. You have your weekly estimates. So based off of all the targeting that I've chosen, which is very basic. I actually ended up taking out all of my audiences and my content where it's located. So it's basically a worldwide audience. It gives me my estimates of 3.9 K To 8.6 K Views. These are the impressions and then the average CPV, which is actually pretty low. And that's probably because I have a worldwide audience. So when you have all of this set up and everything is to your liking, click save and continue. And now we end up on our ad group page. So here we can see the group that we've created. If we click on the group, we can see the ads that we have that are going to be displayed for that group. If you click on videos, you can see the video that you just set up as an ad. And there's this other option that I want you to look at edit called Action. So when your video ad plays and someone hovers over the video, a little button will pop up with more information about the product or the website you're actually linking to. And so you want to make sure that it's set up properly for this headline. And I'm going to choose and roll for free today exclamation point, make sure that the link is there and then display your RL will be www dot video school online dot com. So it's not as messy. And with the image being optional, I'm just going to leave it off click save. All right. So you can also navigate a little bit easily by using this stream of links up here at the top. So if I want to go back to all my campaign pains, I can do that. I can find my specific campaign that I was working on down here, click on it there and you can see that my campaign is pending. That's because I haven't started this campaign. I said it's just start on a future date and once it's been approved and once that date arrives it should be running. Cool. So that is the advanced way to set up youtube ads, like I've said before doing this is not an exact science. There's nothing that I can tell you and teach you in this class that will show you this is exactly how to be successful. It depends on who you are, what your company is, about, what you're promoting, what type of video you're doing, what your advertisement is, how good of a video it is. How well does it convert to people wanting to click on your links and then it depends on the keywords you're targeting, the audiences you're targeting, the content and where you're at is displayed and all kinds of things, luckily with google ads, we get all of that analytics for how well our ads are doing, who's watching them, how much it's costing. So it will take a little bit of time and money to determine what works for you and your business. But now you should understand how to set up your own campaigns with Youtube ads and google adwords. If you have any questions about this or anything else in this lesson, please let me know I'm here to help and I want to make sure that you understand exactly how to do this process. Thank you so much for watching this section and we'll see you in another one.