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Channel Art and Profile Icon

Lesson 27 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Channel Art and Profile Icon

Lesson 27 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

27. Channel Art and Profile Icon

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Channel Art and Profile Icon

in this lesson, we're going to be updating your channel icon and channel art. So here on Youtube, this is your channel and right now it's pretty boring. So the first thing we're going to do is add some channel artwork and change your profile icon. So to adjust your profile icon, if you click the little camera button when you hover over the profile image, it's going to tell you that you edit this on your google account. So just click edit and it's going to take you to your google account. So from here you can upload a photo. So let's find a photo of me. I got some head shots that I've used in the past. So here I'm just going to upload this headshot photo and this is going to be my icon across the board. Now in terms of what you want to choose for your profile image, I would choose something like a picture of you if it's a channel about you, a personal channel or your logo. If you are a brand now I'm going to click done unless you want to crop it there and now this should save. So we're ...

going to go back to our Youtube channel. Okay, so notice how right now it hasn't updated. It might take a minute or two for it to update. So in the meantime we're going to go ahead and look at customizing our channel art. But first I want to just talk quickly about what you should be looking to do in your channel art. And I'm going to use myself as an example. So here's the channel Art for my channel, you can see that. I have my image here. I have my name, a couple of words about what this channel is about and then also my logo. Now the reason I have my name and my logo is because this channel actually originally started out as the video school online channel. I've noticed over the past few years and especially since I launched this course, the first time that there's been a move towards Youtube being a place for your personal brand and not necessarily your business brand unless you are a full blown business with lots of lots of different people. So me as an solo entrepreneur with my own business, video school online on Youtube, it makes more sense to try to grow a channel that is the fill webinar channel than the video school online channel because people on Youtube are trying to connect with individuals. That's what they want, they want that connection with people. And that's why I've seen all kinds of people who have big brands name their Youtube channels as their personal name. Something's and strategies I've seen in channel art that works is including things like the schedule of your videos. So some people will say weekly videos or new videos on Tuesdays or video video tips on tip, videos on Tuesday tutorial vlog, videos, Fridays or something like that. So that when someone comes to your channel, they automatically see and and know what your channel is about and that's really the goal with your channel R is for them to know what it is about. So even though um someone might come here and say, okay, well this is Phil Abner, who is this? Who is this guy with this text down here? Video, photo and business, you'll know what I'm about. If I didn't have this text, maybe I would just include images of like video production or photography stuff in the background. So how do we create our channel Art first? You have to click customize channel and this is going to convert this channel into a customizable channel similar to mine, and you can see when I do that, our profile icon is automatically updated as well. We can take this menu on the left in and out if we want next, you're going to click add channel Art. Alright, so we can go ahead and just upload photo if we have one, but it's a very specific size of art and placement of art that you'll want to use. So to get a template or for more instruction, click this how to create Channel Art button and this has actually some more instructions and a template. So if you scroll down, get images for Channel Art, where is this template? There's a template? Somewhere here we go. So if you drop down image size and file guidelines. If you download this Channel Art templates file, it's going to be a zip file with different images in it that you can use. Um so let me go ahead and open that up. So once you open that up you have a PNG file, this is great. If you're using any sort of photo editor or graphic editor, you can add this and use it as a template or there's an actual Photoshop file if you want to use Photoshop now, we're not going to use Photoshop. I I use Photoshop personally, but it is a little bit advanced, so we're going to use another tool called canvas dot com. I'll show you really quickly how easily it is to create a Channel art here here, I'm logged into my video school online account and you can see all the different types of graphics I've created. I've actually used Canada dot com to update my Youtube channel art recently, as you can see here, and you can see here how the dimensions and the template come in handy because here I was able to use the template to know exactly where I should place this text and this image in this large sort of screen and over on the left hand side you can see all kinds of different templates that you can get started with. But here you can see that, I can just go through some of these and there's some pretty cool templates to get started with. You do have to be a little bit careful about the text and where it's positioned and sometimes that takes a little bit of time to get started but but really quickly, even though I'm not really going to show you exactly what to do if you're you sign into Canberra and you just type in Youtube channel art and click Youtube channel art here and then pick a template. So I'm just gonna pick one really quick. I'll rename this Phil Brenner and then all changes to learn how to Youtube for example, we can change the background to like a color. So I'm just going to delete that and for the background, let's just pick something a little bit cool. So I like this blue color or something like that. Now I'm just gonna download this really quick by clicking, download and download. I'm gonna do a J Peg download that file and then once this downloads we're going to upload it to our channel. Okay, so I'm just going to click add Channel Art now this one has downloaded so we'll call this Channel Art, put it on my desktop. Now, I'm just going to upload that file. So whether you've created a file yourself in Photoshop or in Canada, you upload that file here, there is a max file size of six mega mega bytes. Once it uploads you do have a chance to kind of preview what it looks like. I know it's kind of hard to see, it's not the screen isn't that big but you can kind of see what it's gonna look like. You can adjust the crop, for example, maybe we want to crop in so that just this black part shows or I might have to go back and actually edit it so that um this bar, this black bar is a little bit bigger unless you like how that looks and then just click select and then it's added to your channel and that's how you get started with customizing your channel art. Let me know if you have any questions and I'll help you out. Um and we're gonna move on to customizing your channel.