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Channel Description and Links

Lesson 28 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Channel Description and Links

Lesson 28 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

28. Channel Description and Links

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Channel Description and Links

in this lesson, we're going to learn about updating your channel description and a couple other things you can do in your description or in your about section notice how now on my channel, I updated the Youtube channel art just to get it sort of more on brand. If I was creating this channel about how to Youtube, I think that looks a little bit better. Okay, so here we are on our channel, it's quick, pretty quick and easy to change your description. Just click the about tab and then click add channel description basically what your description is is text that describes your channel and helps search engines find your Youtube channel. So it's important to include keywords about what your channel topics are. So if you teach about video production and photography, you'll want that included in your channel description. Because if someone is searching for that on Youtube, your channel can show up because not only do videos show up in the results, but also channels you want your most important...

information up at the top of your description. This is just general best practice for copyrighting you want. What's most important to be at the top. So people who get there are going to read that first. Make sure you add some action words to get people to subscribe or watch. So if there's particular types of videos or playlists or things like that, you could include information on that. Or just to remind people to subscribe because you're gonna be posting weekly or daily or whatever it is. Um, and then also on here, we're going to be able to add links to our own website social media channels as well. So this is where you add that description, there is also other information here, you could add an email for your business. So this is cool because um if you do have a business and people are, are able to follow up with you and if for example you have a podcast or some sort of interview based video series, then someone might be able to reach out to you if they want to be on your podcast, including your location can also be important. And then also down here you have your links. So here you just have um different links that you can add, such as your website, your social media and the cool thing is that these links will then show up as an overlay right here. So for if we go to my personal channel you can see that I have a free trial link. I'll link to my course page is a link to my facebook, a link to my twitter and really I should update this for my instagram account. The one issue I have here is that it takes the fab icon which is this icon here from my website which is a green, which is kind of hard to see on my channel art background. So that's just something to keep in mind. So for example I could say um website and we'll just do my on website filibuster dot com. We could do um instagram instagram dot com slash Phil dinner. Okay, so then we click done and now those show up as links here, so maybe you want to tell this is something like Phil's website, something like that done. And now the first link here shows up as Phil's website and the second one, let's see if we refresh this, If this fixes that up, let's make sure we have it written out properly. And I realized before you have to actually include http colon slash slash in front of these for these links to work. So if we click done now we scroll up, you can see that our websites show up here and then here they show up as little overlays on our channel art with the first one actually being written out. So that's your most important link. So if you want to have like a freebie that you're giving away like I do or you're just trying to get someone to do anything. Use it in that first link spot. So even if we go to our homepage here, we have these links. Alright, so now is your chance to do all this, make sure you go over to your about page, add a great description, add your business email if possible, your location and links to your favorite websites or places you want people to get in touch with you, cheers and we'll see you in the next lesson