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Add Tags

Lesson 36 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

36. Add Tags

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Add Tags

as we discussed previously stuffing your title or your description with a long stream of keywords is not only unlikely to help your video perform better, but it's against Youtube's community guidelines. Instead the best place to put all of the key words and phrases related to your video content is in the tag section, tags are just another form of metadata that youtube uses to better understand what your video is about and who it should suggest it to like your title and description tags should be both accurate and relevant using tags that don't accurately represent. The content of your video will not help you because when your video doesn't deliver what it promised to a viewer, your watch time will decrease and then youtube will stop recommending that video to new viewers so it actually hurts you. So that's the purpose of tags. But how many should you use and how can you best optimize them for Youtube search? Well Youtube has no official recommendation on the number of tags it's looking...

for in any of its online documentation. But during our Youtube partner consultations are manager at Google always said as many as are needed to describe your video, which is pretty vague. So when I pressed her a little further, She said, anywhere between six and 12 tags is suggested, all that to say. I don't have a strong feeling that Youtube really cares about perfectly optimized tags and I don't think it will actually make or break a video but that doesn't mean they should be ignored. Here's a few tips we've learned over the years to quickly generate a list of optimized tags focus on both keywords and key phrases. The tag field is not limited to just single keywords. You can use sentences and short alternate titles. Anything that will help youtube understand your video better. Should go in the tag section. Don't worry about punctuation, capitalization or preposition tags are for youtube only, they're not for users and you only have characters. So if you use phrases eliminate words like the A at on cross reference other videos that have similar content. So if you mention a previous video in your video that you're posting, be sure to include similar tags from both videos so that Youtube knows that the new video is related to the old video. Does that make sense? Provide context tags are a great place to tell Youtube who is in the video, what they're doing and why they're doing it and when it's happening, if that's relevant to the video, for example, let's look at our is college worth it video as an example, a tag section for that video might look like this mike and Lauren is college worth it. University student loans debt florida State University advice college versus trades vocation as you can see, we make sure to include who was in the video, what topic was discussed and why there might be doubt and a little bit of context like our alma mater florida State University if you want help creating tags, there are plenty of online keyword generators and metadata scrapers that you can use to improve your tag optimization. But personally, I don't think tags influence youtube's decisions enough to spend that much time or in some cases quite a bit of money purchasing those tools, right tags as if you were describing the video to a friend and I think you'll do just fine.