The Soft Sales Funnel
in this video, I'm going to show you what I call the soft sales funnel similar to the funnel before. It's very simple. You have someone watching a video and then the funnel is literally just them clicking to a sales page and either deciding to make that purchased or not. But the video itself is different. It's an entertainment, it's educational. It's something that is not a sales pitch. So you can see here in this graphic, I call a non sales video, it can be any type of video where it's not just a sales pitch within this video. You might at the end of the video or in the middle do things like calls to actions or little promotions for the content, which is a good idea. But the video itself and the reason people find this video by searching on YouTube or other search engines is not because they're looking for a product to buy, but maybe it's because they want to be entertained or they're looking to learn something new. And of course, if the viewer does go through the entire sales funnel,...
you end up with a customer and revenue. So let's look at a couple of examples how I'm using this type of sales funnel here are four videos that are related to my products and services, but they are not direct sales. So here is a tutorial on how to create titles and graphics in premiere pro you can see that this video has been watched 273,000 times. And again at the top of the description. I have a link to a class that's related to this topic. So someone that is searching for this tutorial on creating titles in premiere pro, which is a video editing software might be interested in learning more about premiere pro with a complete premiere pro course. Here's another premiere pro video that is the start of this funnel, but it's not as soft, I'll say, because this is an hour of free lessons from the course itself, whereas this tutorial was a completely separate tutorial, not in the class. This video that I posted to Youtube was I took a portion of the online class and put it on Youtube for free. This has worked really well for converting viewers into purchasers because they get a sense for what the class is all about. It's a lot of great content and hopefully by the end of this video they're thinking well if this is the free content, I definitely need the paid content. So you might be saying Phil this is great, but I don't teach online classes and my business isn't about selling online classes. So what kind of content can I create that's similar to this in the next section. I'm going to give you a list of types of videos that you can create. Any business can create, but just start thinking about what types of videos would your customer be interested in? That is not a sales video. If your company makes some sort of tool or something, for example, you can create videos on how to use that tool or different types of projects that can be created with that tool. A lot of people come to Youtube to be entertained to laugh and so think of ways where you can actually create sort of a more scripted, funny video where your product or service might be a part of it, but it's not being heavily promoted in the video, it's just within that video. Think about what problems your company solves. I mean, every company should be solving some sort of problem. That's why you are in business. Think about those problems and answer those questions in videos, answer how can your product or service solve those problems? People are going to be searching on Youtube for how to solve X. Y. Z. Problem. And if your video pops up, then that's a good chance to make this sort of soft sail. The idea with this softer sales funnel is to give out free, high quality content that entertains and educates the viewer and is not a direct sales pitch. While fewer people might end up on your sales page, it's a way to grow that audience trust, which helps down the road when you do ultimately pitch to them. But like the previous direct sales funnel, if they don't make that purchase, it's a lot harder to follow up with that customer. So in the next lessons we're going to show you some more sophisticated sales funnel ideas where you can capture that audience is information and then make the sale.