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Ad Revenue Funnel

Lesson 7 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

7. Ad Revenue Funnel

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Ad Revenue Funnel

in this lesson, you're going to learn about the ad revenue model, not you promoting your videos with ads, but how you can make money from your own youtube videos from other people putting ads on your video, you know, the ads that pop up in front of Youtube videos, the ones that you have to skip after a few seconds. When people click those links, the creator of that video makes some money. The amount of money differs depending on if the video and the content and topic of that video is valuable to advertisers or not. For example, a compilation of funny videos probably won't be as valuable as a dog training series of videos because with the dog training videos, advertisers related to dog training can target that exact customer. The way the funnel actually works is that people find your videos, they watch your video and then while they're watching that video, either before the video plays or during it, they click on an ad that pops up on the video, you may make money from people clicking o...

n that ad or perhaps just from that impression of the ad for people who watch it, Not necessarily click it at the end of the day, this doesn't result in a customer for you, but it does result in revenue. Let me show you a few of my videos that have done best with making ad revenue. And let me talk about why these videos have made the most through added revenue and what you should be doing if you want to make more money on Youtube through ad revenue. One of my passions is personal finance. So from time to time I will put together some sort of educational video or tutorial about personal finance here. This video is about the 4% rule, which basically is what some people use as determining how much money you need to retire. This video since 2015 has received over 500,000 views and from those views, some people have actually clicked on ads. Not only do I get ad revenue from this video, but I've linked to a related course, the personal finance masterclass and I make money from that as well, which is cool because you can do multiple funnels with one single video if you want. Here's another video how to retire early and with these videos, I spent a little bit of extra time making it high quality, a little entertaining with motion graphics and it's on a topic that is searched for a lot on Youtube and online in general, This one has over 700,000 views since 2015 as well. And then lastly this is a top 10 videos for how to earn passive income and wow, you can see how young I look there at least I think I look a little bit younger. I still have my earrings in there, wow ah and I get comments on that a lot. Why should I listen to someone that looks like me on top 10 ways to earn passive income. But at the end of the day, this video has gotten over a million views, 14,000 likes since 2015. So what do all of these videos have in common? They're all about personal finance and these are the videos that have earned me the most money on Youtube. It's against YouTube's policy to share exact numbers on how much you make through YouTube ads. But what I can tell you is that from these three videos alone, I've made over $10, over the past couple of years. All of this is completely passive since creating the video, some people want to use Youtube just like this to make money to earn a living. I will say that it's a bit harder to make a full time income from just ad revenue. You'll need a channel that is consistent, has a lot of subscribers and is valuable to advertisers. Something that probably won't happen overnight. A lot of people in my other Youtube classes have asked why aren't my videos being viewed, Why can't I get subscribers? And they're only a month or two months in. Sometimes they're only a year in or maybe only two or three years. And I'm saying only one or two years because I want you to understand that for most Youtubers it takes a long time to grow an audience and to get videos that have this amount of views now. If you look at my channel? None of my personal videos have gone viral in the sense of getting a lot of traffic, thousands of views in the first sort of weeks of launching them or in a short amount of time. All of my videos have sort of grown slowly over time. Those three videos ended up being my most popular videos and in turn made me the most money from ad revenue. So you might be wondering Phil why don't you create more videos like that on youtube? And the truth is that I can make more money from not non Youtube ad revenue from selling my own products and services then from Youtube ad revenue with my videos. I'd rather spend my time creating content about video production, photography, motion graphics because I can sell my other products, which is the majority of my products through those videos. If at the end of the day, all I wanted to do was make Youtube ad revenue though, I would look at my analytics and it's easy to see that personal finance videos are the ones that do the best are very popular and make the most money. And then I would just create more videos on that topic. But as I mentioned, this didn't happen overnight and understanding those analytics won't happen overnight as well. So while you're building your Youtube channel, remember to keep your expectations low. It's hard to predict what videos will go viral or which ones will be your most popular. But when you do have popular videos understand why they went popular. What was the topic? Who is that audience? And perhaps use those analytics to create more videos like that? That's how you grow your channel, not only in subscribers and views, but also in ad revenue with this funnel.