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Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Set your objectives and create the plan to achieve them.
  • Know where to find clients and how to approach them.
  • Start marketing your product or service and launch your first marketing campaign.
  • Start selling your product or service and acquire your first customers.
  • Manage your stakeholders while taking care of yourself.
  • Identify where the weaknesses of your process are, and gain the insight required to fix them.
  • How to be your own manager and balance the needs of your business with your existing commitments.
  • Make power moves for scaling & sustainability.
  • Have a high-level overview of the different growth strategies.
  • Simplify and expedite your sales process.
  • Build a portfolio to attract the right kind of customers.

ABOUT TAL & EYAL'S CLASS:

When it comes to launching, running and scaling a successful startup, passion and dedication is only the first step. You need to have a detailed action plan with proven strategies that you can implement and monitor as you grow.

This class will teach you everything you need to know to launch a successful startup from setting your objectives and choosing your ‘why’ to aligning your growth strategy with your goals & objectives. You’ll learn how to acquire your first customers, transition from a 'marketing' mindset to a 'sales' mindset and run your first marketing campaign.

Enroll now to get your startup on the road to success.

WHAT YOU WILL LEARN:

  • How to create an actionable plan that will take you through the different growth stages of a business
  • How to align your growth strategy with your users' needs
  • How to gain the perspective required to help your users make the most out of your product or service
  • How marketing can benefit your venture and where are you most likely to win
  • How to build your initial marketing stack and uncover opportunities you didn't know of before
  • Where you can acquire your first customers and how to grow your client base
  • How to understand your areas of growth
  • How to focus your efforts in alignment with your strengths, goals & objectives
  • How to create a buyer persona and tailor your proposition to your target audience

WHO THIS CLASS IS FOR:

  • Entrepreneurs wanting to launch a successful business with proven strategies
  • Business owners wanting to enhance their business strategy and target new audiences
  • Freelancers wanting to add business strategy to their skillset
  • Marketing and brand managers looking for a firm grasp of startup marketing
  • Anyone wanting to start a professional career in business strategy
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience

SOFTWARE USED:

Adobe Illustrator CC

ABOUT YOUR INSTRUCTORS:

Eyal Yassky-Weiss
A published documentary photographer & entrepreneur, Eyal has invaluable hands-on experience and insight into what it takes to grow your own business. He is a sought-after keynote speaker and consultant to startups, investors, NGOs and entrepreneurs.

Tal Shmueli
With a background in the corporate tech world, Tal has worked with a range of startups of various sizes to achieve success. He is a published author, renowned keynote speaker and founder and host of the Startup Nightmares podcast.