Growing Your Business With Startup Strategies
Tal Shmueliand & Eyal Yassky
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Set your objectives and create the plan to achieve them.
- Know where to find clients and how to approach them.
- Start marketing your product or service and launch your first marketing campaign.
- Start selling your product or service and acquire your first customers.
- Manage your stakeholders while taking care of yourself.
- Identify where the weaknesses of your process are, and gain the insight required to fix them.
- How to be your own manager and balance the needs of your business with your existing commitments.
- Make power moves for scaling & sustainability.
- Have a high-level overview of the different growth strategies.
- Simplify and expedite your sales process.
- Build a portfolio to attract the right kind of customers.
ABOUT TAL & EYAL'S CLASS:
When it comes to launching, running and scaling a successful startup, passion and dedication is only the first step. You need to have a detailed action plan with proven strategies that you can implement and monitor as you grow.
This class will teach you everything you need to know to launch a successful startup from setting your objectives and choosing your ‘why’ to aligning your growth strategy with your goals & objectives. You’ll learn how to acquire your first customers, transition from a 'marketing' mindset to a 'sales' mindset and run your first marketing campaign.
Enroll now to get your startup on the road to success.
WHAT YOU WILL LEARN:
- How to create an actionable plan that will take you through the different growth stages of a business
- How to align your growth strategy with your users' needs
- How to gain the perspective required to help your users make the most out of your product or service
- How marketing can benefit your venture and where are you most likely to win
- How to build your initial marketing stack and uncover opportunities you didn't know of before
- Where you can acquire your first customers and how to grow your client base
- How to understand your areas of growth
- How to focus your efforts in alignment with your strengths, goals & objectives
- How to create a buyer persona and tailor your proposition to your target audience
WHO THIS CLASS IS FOR:
- Entrepreneurs wanting to launch a successful business with proven strategies
- Business owners wanting to enhance their business strategy and target new audiences
- Freelancers wanting to add business strategy to their skillset
- Marketing and brand managers looking for a firm grasp of startup marketing
- Anyone wanting to start a professional career in business strategy
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
SOFTWARE USED:
Adobe Illustrator CC
ABOUT YOUR INSTRUCTORS:
Eyal Yassky-Weiss
A published documentary photographer & entrepreneur, Eyal has invaluable hands-on experience and insight into what it takes to grow your own business. He is a sought-after keynote speaker and consultant to startups, investors, NGOs and entrepreneurs.
Tal Shmueli
With a background in the corporate tech world, Tal has worked with a range of startups of various sizes to achieve success. He is a published author, renowned keynote speaker and founder and host of the Startup Nightmares podcast.
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