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User Research

Lesson 12 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

12. User Research

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

User Research

in this chapter. We'll cover the importance of user research and how to do it so that we have a clear understanding of what it is that we're selling and to who. So let's start at the beginning user research is a critical part of the company's journey, but very early on in their journey, it doesn't matter one bit because you will have to take whatever job you can find very late in your journey. It also doesn't quite matter because your customers will find you, your services and products will develop in such a way that your customers will find you. So any growth at that stage will be deliberate. So why are we even talking about user research? Because it is most likely that within the next few months of your journey, you will have to understand what your ideal customers look like and how to get more of them. Your time, resources and bandwidth will not allow you to take on any job or any customers. You would want to spend your time with the customers. You are most likely to find success wi...

th attract the type of customers who can afford your services and benefit from your processes more than that. You would want to focus on customers whose work will feed the next generation of clients. So, with this in mind, let's get practical. Let's take a look at this photo. One glance at this cool looking guy already brings to mind a whole host of products services and consumer behaviors, does it not. We can imagine how he likes his coffee, what his home may look like, the brand he wears, and even the music he listens to all the type of work that he's doing. Generalizations and stereotypes are an extremely negative symptom of society, but they do play a part in reducing the cognitive load on our minds. They are harmful when they are lazily used to characterize the population or community, and still they also bring up a critical point. While it's not perfect, we do have the ability and foresight to use research experience and methodic observations to draw conclusions about our users life, walk, pain and preferences. With this in mind. The next part of the model will cover the different parameters you want to consider and assess when creating your bio persona.