Going through a bio persona creation process can inform your marketing collateral and sales pitches. It can also have real significance in shaping your strategy and business model. Suppose your bio persona requires a lengthy sales process and much attention during and after the sale. What does that mean about your ability to onboard more clients? And in turn, how should that be reflected in your proposals? This would be a good time to revisit your goals and timeline in case new revelations about your clients require you to adjust. Not doing that may result in on boarding the wrong clients, creating bottlenecks and undue stress. This could directly impact the quality of work you're producing and your business longevity. The lesson here, a good bio persona process requires not only research, but also discipline.