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The Power of Marketing

Lesson 17 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

The Power of Marketing

Lesson 17 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

17. The Power of Marketing

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

The Power of Marketing

you don't need to be a marketing expert to understand the importance of marketing. Marketing has a tremendous cultural influence as consumers. We are well aware of its power in driving our preferences and behaviors, we all have our favorite brands and sometimes we can't even find the words to explain our affinity towards them. That's marketing. We'll cover the extent of the marketing landscape later on. But for this part let's make sure we understand what we talk about. When we talk about marketing, marketing describes the total activities aimed to shape, perception or drive purchases of a product or service. Marketing can take on many shapes and forms. It can take an anonymous shoe company into international success. Just like Nike's 1987, just do it campaign which launched a global recreational running case. Marketing can also bring a company back from the verge of bankruptcy, like the bills in 1948 when following the great depression, diamond sales plummeted when the bears introduce...

d the slogan diamonds are forever. It didn't only change the company's faith, but also how we speak. Marketing can be nonsensical yet genius and bring a brand back from the dead. Just like the now famous old spice commercial. But it's not all the marketing can do. It can also reinforce and encourage certain behaviors like the british government's campaign during World War II, prompting the citizens to keep calm and carry on. One of the 21st century's most successful marketing campaigns to date was also about behavioral change An Australian campaign in 2012 carried out by Melbourne's metro trains revolved around damp ways to die, all to keep commuters away from the rails. The last on our list of examples, not only products, trends or behaviors can be valuable. Marketing targets, failures can to in 2018 Kentucky Fried Chicken ran out of chicken. I know what you're thinking. You had one job, KFC agreed and to acknowledge that they messed up, they published the said marketing is a lot of fun and it's also a powerful weapon. Now let's see how we can use it to your advantage without having to spend millions of dollars.