The Power of Marketing
you don't need to be a marketing expert to understand the importance of marketing. Marketing has a tremendous cultural influence as consumers. We are well aware of its power in driving our preferences and behaviors, we all have our favorite brands and sometimes we can't even find the words to explain our affinity towards them. That's marketing. We'll cover the extent of the marketing landscape later on. But for this part let's make sure we understand what we talk about. When we talk about marketing, marketing describes the total activities aimed to shape, perception or drive purchases of a product or service. Marketing can take on many shapes and forms. It can take an anonymous shoe company into international success. Just like Nike's 1987, just do it campaign which launched a global recreational running case. Marketing can also bring a company back from the verge of bankruptcy, like the bills in 1948 when following the great depression, diamond sales plummeted when the bears introduce...
d the slogan diamonds are forever. It didn't only change the company's faith, but also how we speak. Marketing can be nonsensical yet genius and bring a brand back from the dead. Just like the now famous old spice commercial. But it's not all the marketing can do. It can also reinforce and encourage certain behaviors like the british government's campaign during World War II, prompting the citizens to keep calm and carry on. One of the 21st century's most successful marketing campaigns to date was also about behavioral change An Australian campaign in 2012 carried out by Melbourne's metro trains revolved around damp ways to die, all to keep commuters away from the rails. The last on our list of examples, not only products, trends or behaviors can be valuable. Marketing targets, failures can to in 2018 Kentucky Fried Chicken ran out of chicken. I know what you're thinking. You had one job, KFC agreed and to acknowledge that they messed up, they published the said marketing is a lot of fun and it's also a powerful weapon. Now let's see how we can use it to your advantage without having to spend millions of dollars.