look, I won't lie to you. Marketing is a vast discipline. It is fast moving and it is rooted in the past while drawing inspiration from the future. It is rich, complex and highly nuanced. Just think of these terms SEO PPC direct response, email marketing, marketing, automation, demand generation, lead generation retargeting, affiliate marketing, content marketing, native ads, display networks and the list goes on. It can be daunting, disorienting and distracting. There is absolutely no chance that we can cover it all, not while building a company and developing a product. So what do we do? How can we focus our energies on the areas that are expected to yield the best results for us? How can we do so without splurging thousands of dollars, brace yourself for the essential marketing stack with the tips and tricks that will help you build it?