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The Marketing Playground

Lesson 19 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

The Marketing Playground

Lesson 19 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

19. The Marketing Playground

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

The Marketing Playground

look, I won't lie to you. Marketing is a vast discipline. It is fast moving and it is rooted in the past while drawing inspiration from the future. It is rich, complex and highly nuanced. Just think of these terms SEO PPC direct response, email marketing, marketing, automation, demand generation, lead generation retargeting, affiliate marketing, content marketing, native ads, display networks and the list goes on. It can be daunting, disorienting and distracting. There is absolutely no chance that we can cover it all, not while building a company and developing a product. So what do we do? How can we focus our energies on the areas that are expected to yield the best results for us? How can we do so without splurging thousands of dollars, brace yourself for the essential marketing stack with the tips and tricks that will help you build it?