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Zero Budget Marketing Opportunities

Lesson 21 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

Zero Budget Marketing Opportunities

Lesson 21 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

21. Zero Budget Marketing Opportunities

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

Zero Budget Marketing Opportunities

considering everything we've already said about marketing, the complexity and the nuance is what can be done right now by you with little to no budget. We've gathered a grocery list of unbelievable opportunities. That by taking advantage of just a few, can help you break through and start building your client base. Number 1 3 listings, anything from a craigslist to a professional association, a locally curated list or any other local or industry specific listing number two marketplaces. If you're offering a service joint fiber, put your services up there and enjoy the enormous amounts of traffic and exposures that come with the audience that such a network has. Number three communities, both online and offline communities, communities are a great example of active participation that will really make you stand out, join a community that is about your topic that is about your industry interact, engage, Be helpful to others. Ask the founders of that community how you can be helpful to the...

m. Do they need help with creating content? Do they need help in moderating the content or facilitating events? Make sure you make community engagement a part of your day to day. Now, if you can't find an appropriate community. To me, it means that you need to create one own it make sure that you invite and include those people from your industry that can benefit from it. Now, a topical WhatsApp group is as good as a facebook community or a slack community wherever your audience congregates. This is where you want to be. Point # four is referrals offering discounts, prices or other acknowledgements that will encourage others to refer clients to you. Number five is sharing content. It could be content that you own, like a blog post, but it can also be content that you found online that is relevant to what you are doing. Publishers are always looking for contributions, so creating content and sharing it with them websites and blogs would be very, very encouraged. Now it doesn't have to be a 2000 wards of a scientifically researched article, an opinion or personal experience will go a long way. Other types of contents include helpful templates, checklists, frameworks and other downloadable assets. For example, if you're an accountant creating a template for commonly used documents such as an invoice or a proposal sheet. If you are providing coaching services, how about creating a mental health checklist to help people wondering about the topic. Number six is your network, leverage, your existing network, the people you've worked with in the past, your friends, your family, let them know that you are in business what your services are and maybe invite a few of them to enjoy your services at a discounted rate In return, you can ask them to share it with others. Number seven. Speak at events. It doesn't matter how big they are or how small they are Apply to speak at events, make yourself known to the organizers suggest compelling topics and even consider attending events as a guest, just so you can get acquainted with the industry leaders. Point #8 is free walk and by free walk. I mean, finding a company that is interesting to you to do work with and offering them your services for free. Maybe in exchange for a recommendation, it will help you get a foot through the door, some real world experience and slap on a big logo on your website. If finding a company is a little too much right now, maybe you can walk with individuals find influences in your field and ask them if you can help them with anything, see if in exchange for your help, they're willing to speak about your product or service. Point # nine is called emails. Once you figure out who your users are, you can find and replicate them on social platforms such as linkedin and once you do write them personally, create comparing notes with explanations of why you are writing and what you have to offer them. The chances are working against you, but it's free, it's available and you should give it a try. Another thing you can do is to offer giveaways this way you will fully enjoy social media's design by giving things away and having forced compete over it. You'll enjoy the exposure, they will issue your content and if you've kept it, you will enjoy the traction that comes with this attention Number 10 is brand, everything, your car, your laptop, your email signature and even your out of office, automatic email. They should all be branded. They should all contain links and direct those who are seeking you to the relevant places. A few examples for how you can do it. Number one is to have a link to your e book as part of your out of office email so that people who receive your out of office will also receive a commercial for your stuff. Another would be a clickable email signature where folks who click it are directed towards your website or Youtube channel. One of the most important things you can do is to share examples of your work. It is simple but it is so often overlooked, share the walk you are doing, show people what's it like under the hood, show them what you're delivering and use it to emphasize things like the amount of attention to details you put into your craft. It could be a behind the scenes footage of your bakery, It could be your logo design process, it could be how you're thinking about strategy and all the drafts you had before sending it to your customers. It could even be ideas that you've abandoned or designs that the client rejected. Show them what it is like