Skip to main content

Transitioning From a Marketing Mindset to a Sales Mindset

Lesson 24 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

Transitioning From a Marketing Mindset to a Sales Mindset

Lesson 24 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

24. Transitioning From a Marketing Mindset to a Sales Mindset

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

Transitioning From a Marketing Mindset to a Sales Mindset

congratulations, you've carried out your first marketing campaign. And thankfully leads are starting to find their way to you. Now there's some interest within potential customers. They heard about you through one of your friends, they've seen your website and they are interested you get an email or a text message saying let's talk. This is when you need to transition from a marketing mindset to a sales mindset, you enter a conversation with a person whom you've never seen before and you only have your research to rely on. It is likely that if you don't nail this specific engagement, the gig will go to someone else. Now, how can you make this adjustment? How can you leverage the momentum that your marketing created in order to secure the sail? This is the topic of the current module to understand sales. You need to first understand that sales have at least at least two levels. The surface level, the level in which you discussed the scope of work, what product or service they need and a...

t what cost and the deeper aspect of it, what are they trying to achieve? Who is this job really for? Is it for the buyer or further managers? Are there any competing offers? Do they know what success looks like? What is the decision making process like? And the list goes on at this point we realized that marketing has done what it could for us it got us in the room Now, we need to change heads. We need to put ourselves hat on and begin answering all of these questions I just asked because without canceling them, even the best marketing in the world will not be able to sign the dotted line.