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V.2 Acquiring Your First Customers

Lesson 25 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

V.2 Acquiring Your First Customers

Lesson 25 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

25. V.2 Acquiring Your First Customers

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

V.2 Acquiring Your First Customers

Now, if the last part was a little scary, a little intimidating, it's a good thing. It is a good thing because engaging with the customer is serious business. It's a serious business because whether you make the sale has a tremendous impact, not only on your business and your ability to generate revenue and actually make money, but also on the brand that you are building. The critical importance of your first customers is in the acquisition process itself. With all due respect to our marketing processes and our user research D two and most genuine bio persona is not that one person we've put on the power point deck. Our real bio persona is the person that is right in front of us. Now, the question is, can we find a way to get that customer to book us to commit? Can we offer them a price that will make it worth their while and ours to take on the job. Just to set expectations, you will probably at least in the beginning have to compromise. You are going to walk longer hours for less pay...

. You are going to have to do way more vision rounds without being able to charge for them. You're going to find yourself working in industries or with customers that in regular circumstances you would have preferred not to. The truth is that when starting your business, this is where you cut your teeth, this is where you understand your competitive landscape and this is where you get your first real world experience in your business. This is also how you get to build a real portfolio. This is what you actually see if the decision to start a business was the right one. It is time to roll up your sleeves and close the deal by any means necessary.