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Build a Portfolio to Attract the Right Clients

Lesson 27 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

Build a Portfolio to Attract the Right Clients

Lesson 27 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

27. Build a Portfolio to Attract the Right Clients

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

Build a Portfolio to Attract the Right Clients

our portfolio is the destination to which everyone arrives. Whether they were sent by a word of mouth or a random google search in the area of social media, the portfolio is an ever changing thing that grows and changes with you. And as a business owner, you should always make sure that your portfolio is one step ahead of you, meaning that it represents the work you want to be doing. As opposed to the work you are currently doing. For example, let's say you're a photographer early in your career, you might find yourself taking gigs simply to generate some revenue and make ends meet. However, when building your portfolio, you must ask yourself decisively does working with this customer promote your strategic plan or not, a lot of business owners make the mistakes of generalizing the portfolio, thinking that this way they will maximize the reach and potential revenue just because they don't want to miss an opportunity. It doesn't matter if you make your money from shooting weddings or do...

ing a few side hustles what you want to do and what you wish to invest your time in is what should appear in your portfolio. And that is the only thing that is going to be there