Growth Strategies to Inspire Your Thinking
Lesson 30 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Growth Strategies to Inspire Your Thinking
Lesson 30 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lesson Info
30. Growth Strategies to Inspire Your Thinking
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
Growth Strategies to Inspire Your Thinking
growth will be the byproduct of your marketing activities and to ensure you're going in the direction that best suits your business DNA and goals, we want to spend at least a few minutes exploring potential strategies. Let's use a few common examples, how did Uber get so big so quickly? It prioritized volume user growth over profit selling rides at a discount. This gave them access to the market helped skeptic users try them out and once they've been exposed to the benefits they wouldn't go back and we walk what do of the company is now infamous growth while someone might hail a taxi on a near daily basis, it's not every day that you rent a new office. The strategy was similar, leasing offices at a loss sometimes even giving them away for free for a certain period of time. All in order to capture market share. These are risky strategies, capital intense. But they have been successfully implemented and made both companies household names. On the opposite end of the spectrum of user grow...
th. We have value extraction, meaning that while more users are important, other companies will aim to capture more and more value out of their existing customers. Have you ever been to IKEA? If so you may have visited them to buy a desk but left with budgets candle and a plate of Swedish meatballs. IKEa is so good at implementing this strategy that we end up thanking them for thinking ahead, anticipating our needs and answering them before we realized we even had them. So essentially we're looking at two different approaches. one optimizes for growth in the number of users, while the other optimizes for extra value from the existing users.
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.