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Growth Strategies to Inspire Your Thinking

Lesson 30 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

Growth Strategies to Inspire Your Thinking

Lesson 30 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

30. Growth Strategies to Inspire Your Thinking

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

Growth Strategies to Inspire Your Thinking

growth will be the byproduct of your marketing activities and to ensure you're going in the direction that best suits your business DNA and goals, we want to spend at least a few minutes exploring potential strategies. Let's use a few common examples, how did Uber get so big so quickly? It prioritized volume user growth over profit selling rides at a discount. This gave them access to the market helped skeptic users try them out and once they've been exposed to the benefits they wouldn't go back and we walk what do of the company is now infamous growth while someone might hail a taxi on a near daily basis, it's not every day that you rent a new office. The strategy was similar, leasing offices at a loss sometimes even giving them away for free for a certain period of time. All in order to capture market share. These are risky strategies, capital intense. But they have been successfully implemented and made both companies household names. On the opposite end of the spectrum of user grow...

th. We have value extraction, meaning that while more users are important, other companies will aim to capture more and more value out of their existing customers. Have you ever been to IKEA? If so you may have visited them to buy a desk but left with budgets candle and a plate of Swedish meatballs. IKEa is so good at implementing this strategy that we end up thanking them for thinking ahead, anticipating our needs and answering them before we realized we even had them. So essentially we're looking at two different approaches. one optimizes for growth in the number of users, while the other optimizes for extra value from the existing users.