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Stakeholder Management

Lesson 35 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

Stakeholder Management

Lesson 35 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

35. Stakeholder Management

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

Stakeholder Management

the newfound complexity of your life requires you to manage your stakeholders, but before you can manage them, you need to understand exactly who they are. Up until not long ago, your stakeholder, we're your partner and your boss and maybe your kid or a parent. These are the people who looked up to you for answers, who relied on you in some sort of way or have expectations for you. Your life was arranged around them. Now you've added additional stakeholders and not only that you have to answer to those additional stakeholders, whether they are prospects, clients, employees or Windows, it also changes your dynamic with the existing stakeholders. The decision to start a side hustle or to go business has tremendous implications. Starting a business means that you probably won't have the same bandwidth at work, you won't be able to take on all of the walk all over the time. You will probably be slightly less engaged. You'll probably divert some of your ambitions outside of your existing da...

y job and into your own business. It also means that you might take on new types of stress and anxiety and that they will have an impact on how you perform at work and at home. This requires management, it requires attention, it requires you to take a more active approach and it requires you to let those people around you know what you're getting yourself into, what should they expect, How can they support you, how would you like to be supported? You want to give them the opportunity to negotiate and agree to this new situation. So what responsibilities will you maintain? What will you delegate ignoring these critical conversations will build in your relationships and help your long term chances of succeeding turning your allies into liabilities? Each case each scenario and each person is a unique situation. There is very little that we can say that will be fitting for everyone's life. But what we can say is this you do not want to open new fronts while committing to an already huge undertaking such as going a business. This is why we encourage you to be open, honest and upfront.

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