Create an Action Plan - Product, Marketing, and Sales
now we're moving forward on how to execute our objectives. We do that by setting a clear action plan. Our action plan will guide us into the development of our business by the end of the process of putting it together, you should have a document that looks like that. This is the document we will use throughout the execution of our strategy. The most important thing about the action plan is that it is not something to write down once and forget about the action plan is something that we constantly go back to throughout the different stages of our business development. In our example, we use an action plan to set up the product sales and marketing of our business. But you could and should make an action plan for just about anything in your business. In the document you're writing, you should stay on the top of your goals and objectives that you previously learned about and describe in detail how you plan to execute them, meaning this is what we want to achieve and this is how we plan to ...
do that step by step. When you write down the actions, These are the things you need to do. Start by writing down what is the step or what is the goal that we have, for instance, growing your customer base or as we learned state a clear objectives of getting to $100, in revenue. Now we break it down into steps that we need to take in actions that we need to make in order to achieve this goal For example, launching an ad campaign on Facebook that will result in five new paying customers. This is the action but not yet a plan for this action to be a part of an action plan. We need to add more information. The second thing after writing down the action that we are taking the, what is the who, who is responsible for taking this action, If you're just getting started in your business, obviously that's going to be just you. But when we work as a team or if there are more people involved than just ourselves and we need to define who exactly is responsible for taking care of the execution of this step. It could also be a third party contributor. If we outsource the desk. The third thing is the wind over the course of how long do we plan this step to be executed? When do we start? And if it's an ongoing mission or something that takes time to do, then also add when do we finish now? That we have all the questions of why, what, who and when we make two more additions resources and obstacles. We need to add the resources required in order to make it happen. Do we need a budget? Do we need platform, Do we need the help of an external service provider, like a graphic designer or anything of that sort list all the things that will be required in order to complete the task? The fifth thing is we acknowledge the problems and obstacles that we might encounter and potentially risk our ability to perform the task. So we can think about how we plan to overcome them. After we have all that written down, we move on to describe the 6th and last part of the document the desirable outcome. Why are we doing this? We are setting the campaign to attract 50 paying customers. If we don't describe the desirable outcome, we will not be able to measure our success. Now when we write down our goals and the steps that we plan to take, we need to make sure that those goals are realistic and they match the resources that we have, meaning we're not setting ourselves for failure. If we're just starting out with no budget, we're not going to define. We want to get to $10 million dollars of revenue within a month or that we want to have a million people clicking on our ad because that will not be realistic. The second important thing is we need to be very clear and specific about our goals, meaning we don't just say we want to enlarge our sales. We say exactly how many sales deals we're looking to complete and also we make sure that the steps we specify our measurable, so we can correct our mistakes if necessary. The last thing and perhaps the most important commit, we need to commit to this process and refer to it as the foundation of our progress. This is what we come to work to do. Therefore, we must constantly go back to the action plan to review and adapt it to our progress.